# NBA Team-Inspired Sneakers The Nike 'Air More Uptempo' Features Chicago Bulls Branding By Riley von Niessen | Published 2017-04-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/air-more-uptempo References: [hypebeast](https://hypebeast.com/2017/4/nike-air-more-uptempo-scottie-pippen) & [sneakernews](http://sneakernews.com/2017/04/03/nike-air-more-uptempo-scottie-pippen-pe/) The new 'Air More Uptempo' model from [Nike](https://www.trendhunter.com/trends/olympic-colorway) is well-suited to basketball fans who favor the [Chicago Bulls](https://www.trendhunter.com/trends/lucky-shorts). Although the team's branding and colors are featured throughout the design, it's executed rather minimally in order to maintain the sleek look of the sneakers. The base of the sneakers is a stark hue of white, however the large bubble letter branding that complements it in black helps to split up the design. Due to this, the colorway is reminiscent of a zebra's fur from a distance away. On the toes of the Air More Uptempos, Nike's iconic [Swoosh](https://www.trendhunter.com/trends/air-max-dn-sneaker) logo is featured in deep blood-red embroidery. The same hue is used on the midsoles and on the heels as well, where the basketball team's branding is featured. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 79% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Team-inspired Sneakers:** Creating sneakers inspired by specific sports teams, allowing fans of the team to show their support through their footwear. - **Minimalist Team Branding:** Using team branding and colors in a minimalistic way, maintaining the sleek look of the sneakers. - **Iconic Logo Embroidery:** Incorporating a team's iconic logo through embroidery on the sneakers, adding an element of prestige to the design. ### Industries Being Reshaped - **Sports Apparel:** Sports apparel manufacturers can capitalize on creating team-inspired sneakers to satisfy the demand of sports fans. - **Fashion and Streetwear:** Fashion and streetwear brands can explore collaborations with sports teams to create team-inspired sneakers, enhancing their brand image and attracting new customers. - **Athletic Footwear:** Athletic footwear companies can seize the opportunity to incorporate team branding into their designs, appealing to both sports fans and athletes. ## Related on Trend Hunter - [Chunky Olympic-Ready Sneakers](https://www.trendhunter.com/trends/olympic-colorway.md) - [Dual-Tonal Plush Functional Sneakers](https://www.trendhunter.com/trends/more-uptempo-low.md) - [Basketball Team-Tonal Mid-Cut Sneakers](https://www.trendhunter.com/trends/hornetscolored.md) - [Minimal Contrasting Basketball Shoes](https://www.trendhunter.com/trends/black-toe-version.md) - [Red-Accented Basketball Sneakers](https://www.trendhunter.com/trends/true-red-colorway.md) - [Stealthy Colorblocked Basketball Shoes](https://www.trendhunter.com/trends/flu-game-colorway.md) - [Basketball-Shaped Sneakers](https://www.trendhunter.com/trends/the-baller.md) - [Stark Red-Tonal Basketball Shoes](https://www.trendhunter.com/trends/fire-red-colorway.md) - [Global Games-Inspired Sneakers](https://www.trendhunter.com/trends/air-jordan-6-retro.md)