# Piggy Bank-Motif Sneakers Nike's Air More Money Launches and is Adorned with Piggy Banks By Amy Duong | Published 2018-05-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/air-more-money References: [hypebeast](https://hypebeast.com/2018/5/nike-air-more-money-piggy-bank-release-date) & [nike](https://www.nike.com/ca/en_gb/?ref=https%3A%2F%2Fhypebeast.com%2F2018%2F5%2Fnike-air-more-money-piggy-bank-release-date) [Nike](https://www.trendhunter.com/trends/big-money-savings-colorway) first unveiled a look at its Air More Money sneakers earlier in March this year and now introduces one of the colorways for the silhouette before the release. The new Air More Money sneakers boast a colorway of white, black and coral, constructed from a white leather material on its uppers and black contrasting mesh details on its zig-zag lacing system. The sneakers draw inspiration directly from Nike's own [Uptempos model](https://www.trendhunter.com/trends/more-uptempo-low), with the [Air Max](https://www.trendhunter.com/trends/vivid-purple-colorway) sole unit in a white tonal color and black Air bubble in the heels. The highlight element of the new Air More Money sneakers are the vamp embellishing details, seeing 'Air Money' in block letters and a coral-toned piggy bank logo. The sneakers will be launching on May 10 online at Nike and select Nike retail locations. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 76% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Piggy Bank-motif Sneakers:** Sneakers with piggy bank motif as design are in high demand and may be released in different colorways. - **Air Money Sneakers:** Nike's Air More Money sneakers are proving to be popular with consumers and may inspire similar designs in the footwear industry. - **Uptempos Model:** Nike's Uptempos model is a source of inspiration for the design of the Air More Money sneakers and could potentially influence other sneaker designs. ### Where This Applies - **Footwear Industry:** The release of unique sneaker designs such as the Air More Money sneakers may drive sales and demand in the footwear industry. - **Apparel Industry:** Creative sneaker designs may also drive sales and demand for other apparel items offered by companies such as Nike. - **Marketing Industry:** The use of unique designs and branding, such as the piggy bank logo on the Air More Money sneakers, may be utilized by companies as a way to differentiate themselves and resonate with consumers. ## Related on Trend Hunter - [Skate Sneakers](https://www.trendhunter.com/trends/big-money-savings-colorway.md) - [Minimal Sleek Basketball Shoes](https://www.trendhunter.com/trends/pure-money.md) - [Crystal-Encrusted Stealthy Sneakers](https://www.trendhunter.com/trends/air-max-plus-moonlight.md) - [Multi-Color Spring Sneakers](https://www.trendhunter.com/trends/air-max-90-1.md) - [Dual-Tonal Plush Functional Sneakers](https://www.trendhunter.com/trends/more-uptempo-low.md) - [Sneaker-Resembling Leather Wallets](https://www.trendhunter.com/trends/nike-cardholder.md) - [Chunky Olympic-Ready Sneakers](https://www.trendhunter.com/trends/olympic-colorway.md) - [Retro Stealthy Black Sneakers](https://www.trendhunter.com/trends/air-max-95-big-bubble.md) - [Flashy Gold Utilitarian Sneakers](https://www.trendhunter.com/trends/zoom-vomero-5-4.md)