# Floral Season Sneakers The New Nike Air Max Zero Ultra Celebrates Spring in Tokyo By Malika Renee Butss | Published 2016-03-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/air-max-zero References: [hypebeast](http://hypebeast.com/2016/3/nike-air-max-zero-ultra-tokyo-sneaker) & [news.nike](http://news.nike.com/footwear/nike-air-max-zero-ultra-city-collection-tokyo) Cherry blossom season will soon be here and [Nike](https://www.trendhunter.com/trends/air-max-90-1) is continuing its celebratory roll outs with the Nike Air Max Zero Ultra '[Tokyo](https://www.trendhunter.com/trends/bw-army-1).' These beautifully blossoming sneakers feature delicate pastel hues and an eye-catching print inspired by spring in Japan. With Air Max Day coming as soon as cherry blossom season, Nike decided to release a redesigned sneaker that honors both of the upcoming occasions. Using the same silhouette that dropped during last year's Air Max Day, Nike rendered the Air Max Zero Ultra with a Tokyo theme that features a [cherry blossom pink colorway](https://www.trendhunter.com/trends/rose-gold-colorway) with accenting cream notes. The shoe is finished off with navy blue Japanese-style wave embroidery. A part of Nike's City Collection, the Air Max Zero Ultra 'Tokyo' is set to hit stores on March 26th, 2016. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 85% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Floral-print Sneakers:** The trend of incorporating floral prints into sneaker designs creates opportunities for brands to tap into the popularity of nature-inspired aesthetics. - **Localized Collections:** The emergence of city-specific sneaker collections allows brands to cater to localized preferences and celebrate local cultural themes. - **Limited Edition Releases:** The strategy of releasing limited edition sneakers creates anticipation and exclusivity, driving consumer demand and sales. ### Industries Being Reshaped - **Fashion Footwear:** Fashion footwear brands can explore incorporating floral prints into their sneaker designs to capitalize on the trend and attract style-conscious consumers. - **Sportswear:** Sportswear brands can leverage localized collections to establish a deeper connection with consumers and boost sales by tapping into their sense of local pride. - **Sneaker Retail:** Sneaker retailers can capitalize on the popularity of limited edition releases by partnering with brands to secure exclusive collaborations and attract sneaker enthusiasts. ## Related on Trend Hunter - [Cherry Blossom-Celebrating Sneakers](https://www.trendhunter.com/trends/atmos-x-on-cloudmonster-void.md) - [Multi-Color Spring Sneakers](https://www.trendhunter.com/trends/air-max-90-1.md) - [Bold Spring-Ready Layered Sneakers](https://www.trendhunter.com/trends/vivid-purple-colorway.md) - [Holiday-Honoring Pastel Sneakers](https://www.trendhunter.com/trends/easter-colorway-1.md) - [Practical Floral-Inspired Sneakers](https://www.trendhunter.com/trends/floral-sneakers1.md) - [Bold Spring-Ready Sneakers](https://www.trendhunter.com/trends/fierce-purple.md) - [Floral Adorned Blue Sneakers](https://www.trendhunter.com/trends/forget-me-not.md) - [Tropical-Inspired Sneaker Colorways](https://www.trendhunter.com/trends/peach-and-teal.md) - [Blush-Tonal Breathable Sneakers](https://www.trendhunter.com/trends/size-1.md)