# Metallic Logo All-White Sneakers Nike Unveils a New Sleek Tonal Air Max Pulse Sneaker Model By Amy Duong | Published 2023-04-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/air-max-pulse References: [hypebeast](https://hypebeast.com/uk/2023/4/air-max-pulse-official-imagery-white-colorway) & [nike](https://www.nike.com/gb/) [Nike](https://www.trendhunter.com/trends/air-max-moto-2k) introduces a new tonal iteration of the [Air Max](https://www.trendhunter.com/trends/air-max-90-usa) Pulse sneaker model with an all-white version of the shoes. It is detailed with a [metallic logo](https://www.trendhunter.com/trends/metallic-pewter) as a touch of tonal contrast. Arriving just in time for the summer season, it features white accents throughout the entire upper as the tongue is made from jersey-knit materials. It is complemented with speckled details in off-white that is seen along the perforated overlay and the Swoosh on the midfoot section. Other details include the split sole unit foundation that has a diagonal detail and the heel clip that has a 270-degree Air Max cushioning system underfoot. The front half of the midsole replicates the mudguard and the aforementioned silver can be seen on the lateral wall. Image Credit: Nike, [hypebeast](https://hypebeast.com/uk/2023/4/air-max-pulse-official-imagery-white-colorway), [nike](https://www.nike.com/gb/) ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 93% | Activity: 87% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Tonal Sneaker Models:** Creating monochromatic versions of popular sneakers with subtle tonal accents presents a unique opportunity to attract fashion-conscious consumers. - **Jersey-knit Materials:** Using jersey-knit materials for the tongue of sneakers can provide a comfortable and unique touch that sets them apart from competitors. - **Split Sole Unit:** Incorporating a split sole unit with diagonal details and cushioning systems, as seen in the Air Max Pulse model, can differentiate sneakers and increase their appeal to sneaker enthusiasts. ### Sectors Adopting This - **Athletic Footwear:** Innovations in materials, design, and details, such as the use of jersey-knit and metallic logos, can allow athletic footwear brands to attract and retain consumers. - **Fashion and Lifestyle:** Creating stylish and sleek monochromatic sneakers with attractive details, such as tonal contrast and speckled overlays, can help fashion and lifestyle brands cater to trendy consumers. - **Technology and Manufacturing:** Developing split sole units with cushioning systems and unique details can allow brands to differentiate themselves in the competitive athletic footwear market and drive demand for new manufacturing technologies. ## Related on Trend Hunter - [Monochromatic Metallic Sneakers](https://www.trendhunter.com/trends/air-max-90-usa.md) - [Metallic-Tinged Sneaker Models](https://www.trendhunter.com/trends/air-max-moto-2k.md) - [Bold Tonal Gradient Sneakers](https://www.trendhunter.com/trends/air-max-plus-6.md) - [Iridescent Summer-Ready Sneakers](https://www.trendhunter.com/trends/shox-tl-2.md) - [Black Metallic Summer Sneakers](https://www.trendhunter.com/trends/pegasus-premium-1.md) - [Exclusive Silver Tonal Sneakers](https://www.trendhunter.com/trends/air-max-dn8-2.md) - [Metallic-Tinged Premium Sneakers](https://www.trendhunter.com/trends/pegasus-premium-sneaker.md) - [Icy Blue-Tonal Summer Sneakers](https://www.trendhunter.com/trends/air-max-muse-1.md) - [Chromatic Overlaid Sleek Sneakers](https://www.trendhunter.com/trends/metallic-pewter.md)