# Neutral Technical Collaborative Footwear A-COLD-WALL* Creates its Own Nike Air Max Plus Sneakers By Amy Duong | Published 2023-09-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/air-max-plus-sneakers-1 References: [highsnobiety](https://www.highsnobiety.com/p/a-cold-wall-nike-air-max-plus-98/) & [a-cold-wall](https://a-cold-wall.com/collaborations/nike/a-cold-wall-and-nike-tuned-air-max-98) Technical fashion imprint A-COLD-WALL* by Samuel Ross works together with [Nike](https://www.trendhunter.com/trends/hand-wash-cold) on a new iteration of the classic [Air Max Plus](https://www.trendhunter.com/trends/air-max-plus-5) sneaker model. It gets two colorway palettes that embody an earthy tonal look of Stone and [Onyx](https://www.trendhunter.com/trends/gymshark-onyx). The sneakers highlight the texture and reduce tonal contrast in the form of the butterfly-like membrane of what the fashion imprint notes as a "Thermo-molded exoskeleton" that is applied on top of the full-grain leather uppers. Additionally, Samuel Ross designs the shoe with the intent that it will naturally weather as time passes. The Onyx colorway is a stealthy black palette and Stone is a clean white option with a minimal look. It is now available to shop online with an upcoming Varsity Blue next year. Image Credit: A-COLD-WALL* ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 68% | Activity: 68% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Collaborative Footwear Design:** The collaboration between A-COLD-WALL* and Nike on the Air Max Plus sneaker showcases the potential for unique and innovative footwear design through partnerships. - **Technical Fashion Imprints:** Technical fashion imprints like A-COLD-WALL* are redefining the boundaries of fashion by incorporating advanced materials and innovative design elements into their products. - **Earth Tonal Sneaker Palettes:** The earthy tonal color options of Stone and Onyx for the A-COLD-WALL* x Nike Air Max Plus sneakers cater to the growing consumer demand for minimalist and nature-inspired footwear. ### Who This Affects Most - **Fashion Design:** The collaboration between A-COLD-WALL* and Nike highlights the potential for disruptive innovation within the fashion design industry through the combination of technical expertise and creative partnerships. - **Footwear Manufacturing:** The unique design elements of the A-COLD-WALL* x Nike Air Max Plus sneakers open up opportunities for disruptive innovation in footwear manufacturing, pushing the boundaries of traditional sneaker construction. - **Online Retail:** The availability of the A-COLD-WALL* x Nike Air Max Plus sneakers for online shopping demonstrates the disruptive opportunities available in the online retail industry, where exclusive collaborations and limited edition releases drive consumer engagement and sales. ## Related on Trend Hunter - [Pre-Worn Paint-Splattered Sneakers](https://www.trendhunter.com/trends/air-max-plus-5.md) - [Futuristic Collaborative Boot Colorways](https://www.trendhunter.com/trends/geo-forma.md) - [Laceless Collaborative Technical Sneakers](https://www.trendhunter.com/trends/acoldwall-and-salomon.md) - [Stealthy Neutral Sneaker Palettes](https://www.trendhunter.com/trends/hand-wash-cold.md) - [Stealthy All-Black Collaborative Boots](https://www.trendhunter.com/trends/geo-forma-boot.md) - [Dynamic Textural Collaborative Sneakers](https://www.trendhunter.com/trends/air-force-1-mid-sneaker.md) - [Tech-Centric Collaborative Sneakers](https://www.trendhunter.com/trends/air-max-tl-25.md) - [Neutral Tonal Premium Sneakers](https://www.trendhunter.com/trends/cave-stone-colorway.md) - [Bold Tonal Gradient Sneakers](https://www.trendhunter.com/trends/air-max-plus-6.md)