# Shiny Metallic Sneakers Nike Announces the Launch of New 'Metallic Copper' Air Max Plus By Niko Pajkovic | Published 2022-06-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/air-max-metallic-copper References: [hypebeast](https://hypebeast.com/2022/6/nike-air-max-plus-metallic-copper-dh4778-001-release-date) & [nike](http://nike.com) Sportswear giant [Nike](https://www.trendhunter.com/trends/air-max-90-usa) has introduced an all-new 'Metallic Copper' version of its iconic Air Max Plus model. According to the company, the new model draws inspiration from both the Air Tuned Max 'Celery' colorway and the recently released [Air Max Plus 'Grape' colorway](https://www.trendhunter.com/trends/air-max-plus-6). The sneaker arrives dressed in a 'Metallic Copper' hue and features hits of black and gold on the sole. As a result, unlike previous Air Max Plus models, the shoe comes with a [subtle shiny finish](https://www.trendhunter.com/trends/air-max-moto-2k) instead of a vibrant one. In addition, the silhouette features matching Nike Swooshes on either lateral side as well as on the shoe's tongue. Rounding out the design, the Air Max Plus' signature 'TN Air' logo is branded on the heel and insole. For those interested, the Air Max Plus in 'Metallic Copper' has yet to receive an official release date but should hit store shelves sometime later this year. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 56% | Activity: 50% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Metallic Sneakers:** Creating sneakers with metallic finish can be a disruptive innovation opportunity for shoe manufacturers and sportswear brands. - **Subtle Colorways:** Designing shoe colorways that are subtle yet stylish can be a trend for shoe designs in the upcoming years. - **Signature Logo Branding:** Creating a signature branding logo can have a major impact on a product and can be a possible trend for sneaker designs in the future. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can keep up with this upcoming trend by marketing and selling trendy metallic sneakers. - **Sportswear Manufacturing:** Shoe manufacturers specializing in sportswear can jump on this trend by consistently innovating and producing metallic sneakers with unique designs. - **Marketing and Advertising:** Marketing and advertising firms can utilize this trend in their campaigns through creating ads featuring metallic sneaker designs. ## Related on Trend Hunter - [Monochromatic Metallic Sneakers](https://www.trendhunter.com/trends/air-max-90-usa.md) - [Iridescent Performance Sneaker Models](https://www.trendhunter.com/trends/copper-egg.md) - [Metallic-Tinged Retro Sneaker Models](https://www.trendhunter.com/trends/metallic-gold-1.md) - [Orange-Tinged Bold Sneakers](https://www.trendhunter.com/trends/black-and-total-orange.md) - [Glittery Pink Lifestyle Sneakers](https://www.trendhunter.com/trends/rose-gold-colorway.md) - [Metallic-Tinged Sneaker Models](https://www.trendhunter.com/trends/air-max-moto-2k.md) - [Sunset-Centric Sneaker Colorways](https://www.trendhunter.com/trends/sunset-colorway.md) - [Bold Tonal Gradient Sneakers](https://www.trendhunter.com/trends/air-max-plus-6.md) - [Soft Brown Chunky Sneakers](https://www.trendhunter.com/trends/velvet-brown.md)