# Exclusive Urban Street Shoes The Nike Air Max Lux 97 Shoes are Sick Kicks By Michael Hines | Published 2010-05-03 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/air-max-lux-97 References: [highsnobiety](http://www.highsnobiety.com/news/2010/04/30/nike-air-max-97-lux-made-in-italy/) & [tinyurl](http://tinyurl.com/36gct6o) The [Nike](https://www.trendhunter.com/trends/air-max-plus-moonlight) Air Max Lux 97 shoes are the most [luxurious sneakers](https://www.trendhunter.com/trends/sprinters) on the market. This shoe is made out of [Italian leather](https://www.trendhunter.com/trends/air-max-plus-1), and only 1,695 pairs will be made. Exclusivity *is* the father of coolness, friends. Nike is the mother of coolness. Anything they touch seemingly turns to gold and the Air Max Lux 97 is no exception. Each pair is individually numbered, so you'll have proof of how special your shoes really are. These shoes will set you back $219, which honestly doesn't seem that much for shoes of such quality. Looks like the bills are going to be late this month. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 82% | Activity: 46% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Key Themes Behind This Trend - **Luxury Sneakers:** Disruptive innovation opportunity: Creating high-end, limited-edition sneakers with premium materials and unique design elements. - **Exclusivity Marketing:** Disruptive innovation opportunity: Implementing exclusive product releases and limited availability to generate greater demand and consumer excitement. - **Numbered Collectibles:** Disruptive innovation opportunity: Introducing numbered, limited-edition products to create scarcity and drive consumer desire. ### Where This Applies - **Footwear:** Disruptive innovation opportunity: Incorporating luxury materials and unique design features into high-end shoe collections to cater to consumers seeking exclusivity and premium craftsmanship. - **Fashion Retail:** Disruptive innovation opportunity: Leveraging the concept of exclusivity marketing to create buzz and drive sales by offering limited-edition products and strategic collaborations. - **Collectibles Market:** Disruptive innovation opportunity: Meeting the demand for unique and numbered collectible items by releasing limited-edition products with scarcity and exclusivity as key selling points. ## Related on Trend Hunter - [Crystal-Encrusted Stealthy Sneakers](https://www.trendhunter.com/trends/air-max-plus-moonlight.md) - [Impact-Absorption Leather Sneakers](https://www.trendhunter.com/trends/shox-sneaker.md) - [Soft Brown Chunky Sneakers](https://www.trendhunter.com/trends/velvet-brown.md) - [Sleek Footwear Drops](https://www.trendhunter.com/trends/air-max-1000.md) - [Retro Stealthy Black Sneakers](https://www.trendhunter.com/trends/air-max-95-big-bubble.md) - [Retail-Exclusive Stark Blue Footwear](https://www.trendhunter.com/trends/air-max-95-trainer.md) - [Patterned Chunky Textural Sneakers](https://www.trendhunter.com/trends/air-max-95-sneaker-collaboration.md) - [Ultra-Cushioned Crystal-Covered Sneakers](https://www.trendhunter.com/trends/nike-vomero-plus.md) - [Stealthy Stitched Lifestyle Sneakers](https://www.trendhunter.com/trends/killshot-1-premium.md)