# Glowing Court Kicks The Nike Air Max Hyperize NFW Keeps You Balling Day or Night By Michael Hines | Published 2010-08-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/air-max-hyperize-nfw References: [streetlevel](http://www.streetlevel.com/2010/08/19/nike-air-max-hyperize-nfw-glow-in-the-dark/) & [osneaker](http://osneaker.com/nike-air-max-hyperize-nfw-glow-in-the-dark.html) Kepp all eyes on your shoes day and night with the Nike Air Max Hyperize NFW glow in the dark. These shoes look normal during the day, but at night they come to life with a vibrant green glow. Why let your cool kicks disappear when it gets dark out? The Nike Air Max Hyperize NFW glow lets you show off your shoes loud and proud long after the sun has set. Check out the gallery to see the shoe in both day and night form, and click on the links to pick a pair of these bad boys up today. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 33% | Activity: 57% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Glow-in-the-dark Footwear:** Opportunity for businesses to develop innovative footwear that stands out in the dark with vibrant glow-in-the-dark features. - **Day-to-night Fashion:** Potential for companies to create fashion items that transform or have dual appearances for day and night use, appealing to consumers who value versatility in their wardrobe. - **Visible Personal Branding:** Disruptive innovation opportunity for individuals and brands to use glow-in-the-dark products like shoes as a unique way to showcase personal style or brand identity, especially in low-light settings. ### Sectors Adopting This - **Footwear:** Opportunity for shoe manufacturers and designers to incorporate glow-in-the-dark elements into their products, providing visibility and unique selling points to consumers. - **Fashion:** Fashion industry can explore the creation of garments, accessories, and even cosmetics that feature glow-in-the-dark properties, catering to consumers looking for distinctive day-to-night fashion options. - **Personal Branding:** Opportunity in the marketing and personal branding industry for individuals and companies to use glow-in-the-dark products to create memorable and standout experiences during events, promotions, or gatherings. ## Related on Trend Hunter - [Glowing Collaborative Y2K Sneakers](https://www.trendhunter.com/trends/vomero-5-1.md) - [Glowing Luminous Technical Sneakers](https://www.trendhunter.com/trends/gelkayano-14-4.md) - [Neon-Tinged Performance Footwear](https://www.trendhunter.com/trends/air-foamposite-one-1.md) - [Vibrant Festive Basketball Shoes](https://www.trendhunter.com/trends/kd17.md) - [Villain-Inspired Futuristic Sneakers](https://www.trendhunter.com/trends/air-flightposite.md) - [Crystal-Encrusted Stealthy Sneakers](https://www.trendhunter.com/trends/air-max-plus-moonlight.md) - [Bold Tonal Golf Sneakers](https://www.trendhunter.com/trends/air-max-plus-golf.md) - [Sunset-Centric Sneaker Colorways](https://www.trendhunter.com/trends/sunset-colorway.md) - [Retro Brightly Accented Runners](https://www.trendhunter.com/trends/air-max-craze.md)