# Revamped Classic Footwear The Nike Air Max Hyperfuse Series is a Bold Twist on the Iconic Runner By Peter Vallas | Published 2011-06-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/air-max-hyperfuse References: [thatsteeze](http://thatsteeze.com/?p=1416070782) & [nike](http://www.nike.com/nikeos/p/sportswear/language_tunnel/?) The Nike Air Max shoe line has been a favorite of many for decades and the iconic runner and basketball shoe has seen many aesthetic changes throughout the years but this year's Air Max Hyperfuse series is probably their best looking yet. The Nike Air Max Hyperfuse series, which is set for release on July 2011, includes a line of revamped Air Max 90s and Air Max 1s. Not only are the color combinations attractive and stylish, but Nike Sportswear promises great performance as well. Nike infused new technology in the Air Max Hyperfuse series to take athletes to the peak of their game. I can definitely say I am interested in grabbing a pair of these kicks when they hit stores. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 83% | Activity: 47% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Revamped Classic Footwear:** Nike's Air Max Hyperfuse series showcases the trend of revitalizing iconic shoes with modern design and technology. - **Bold and Stylish Color Combinations:** The Nike Air Max Hyperfuse series highlights the trend of using eye-catching color schemes to attract consumers. - **Performance-enhancing Sneaker Technology:** Nike's incorporation of new technology in the Air Max Hyperfuse series reflects the trend of developing innovative features to enhance athletes' performance. ### Who This Affects Most - **Footwear:** The footwear industry can leverage the trend of revamping classic shoes to create new collections that appeal to both nostalgia and modern aesthetic preferences. - **Fashion:** The fashion industry can capitalize on the trend of bold and stylish color combinations seen in the Nike Air Max Hyperfuse series to inspire new clothing and accessory designs. - **Sports Equipment:** The sports equipment industry can explore the trend of incorporating performance-enhancing technology in their products, similar to Nike's approach with the Air Max Hyperfuse series. ## Related on Trend Hunter - [Retro-Inspired Sneaker Hybrids](https://www.trendhunter.com/trends/hybrid-air-max.md) - [Retro Brightly Accented Runners](https://www.trendhunter.com/trends/air-max-craze.md) - [High-Tech Dynamic Sneakers](https://www.trendhunter.com/trends/air-max-dn8.md) - [Comfort-Inspired Men's Shoes](https://www.trendhunter.com/trends/nike-released-air-max-dns.md) - [Knitted Breathable Dynamic Sneakers](https://www.trendhunter.com/trends/flyknit-venture.md) - [Hybrid Retooled Lifestyle Shoes](https://www.trendhunter.com/trends/air-waffle-racer.md) - [Bulbous Dynamic Knitted Sneakers](https://www.trendhunter.com/trends/air-max-flyknit-venture.md) - [Iconic Sneaker Anniversaries](https://www.trendhunter.com/trends/nike-air-max-day-1.md) - [Vibrant Technical Running Sneakers](https://www.trendhunter.com/trends/nike-air-max-waffle.md)