# Celebrated Iconic Sneakers Nike Counts Down to Air Max Day with Master Designs from the Collection By Meghan Young | Published 2015-03-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/air-max-day References: [news.nike](http://news.nike.com/news/masters-of-max-the-air-max-icons) The second annual Air Max Day is fast approaching and to help loyal fans of [Nike](https://www.trendhunter.com/trends/air-max-1-card-holder) count down, the brand has released a nostalgic trip down memory road in the form of Air Max Family: The Masters of Max. Focusing on the iconic designs of the Air Max Family, it touches on the [Air Max 1](https://www.trendhunter.com/trends/nike-air-max-day-2023), [Air Max 90](https://www.trendhunter.com/trends/thunderstorm-colorway) and Air Max 180, to name a few. While many sneakerheads will appreciate this in light of Air Max Day, others will still be waiting impatiently with the knowledge that Tinker Hatfield has designed a brand new model for March 26, 2015. Granted, there are some people that would like to brush up on the highlights of these key footwear players. Whatever the case may be, Nike knows how to keep its fans ready for more. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 88% | Activity: 94% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Nostalgic Trip:** Opportunity for brands to tap into consumer nostalgia by releasing products that evoke a sense of nostalgia. - **Customized Designs:** Potential for brands to offer personalized and customizable sneaker designs to cater to individual preferences. - **Exclusive Releases:** Brands can create buzz and demand by launching limited edition sneaker releases that generate excitement among sneaker enthusiasts. ### Industries Being Reshaped - **Footwear:** Opportunity for footwear brands to leverage the popularity of iconic sneaker designs by launching reimagined versions or limited edition releases. - **Fashion:** Fashion brands can collaborate with sneaker brands to create unique and stylish sneaker collections that appeal to fashion-forward consumers. - **Marketing and Advertising:** Marketing agencies can help brands create effective campaigns that capitalize on the nostalgia and exclusivity surrounding iconic sneaker designs. ## Related on Trend Hunter - [Sneaker Culture Radio Stations](https://www.trendhunter.com/trends/nike-air-max-day-2023.md) - [Sneaker-Inspired Card Holders](https://www.trendhunter.com/trends/air-max-1-card-holder.md) - [AI-Backed Sneaker Design Platforms](https://www.trendhunter.com/trends/airimagination.md) - [Comfort-Inspired Men's Shoes](https://www.trendhunter.com/trends/nike-released-air-max-dns.md) - [Bold Spring-Ready Layered Sneakers](https://www.trendhunter.com/trends/vivid-purple-colorway.md) - [Retro Brightly Accented Runners](https://www.trendhunter.com/trends/air-max-craze.md) - [Retro-Inspired Sneaker Hybrids](https://www.trendhunter.com/trends/hybrid-air-max.md) - [Heritage Dress Sneakers](https://www.trendhunter.com/trends/air-max-rk61.md) - [Men's Mesh Running Shoes](https://www.trendhunter.com/trends/flamelike-caging-design.md)