# Sneaker Milestone Conventions Air Max Con Tokyo is an Interactive Three-Day Event By Rebecca Byers | Published 2016-03-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/air-max-con-tokyo References: [freshnessmag](http://www.freshnessmag.com/2016/03/23/nike-air-max-con-tokyo-inside-look/) The Air Max Con Tokyo event follows in the same vein as the two similar events being held in New York City and Hong Kong. Located at a venue in Shibuya-ku, the Tokyo iteration of the annual shoe-honoring event featured a comprehensive retrospective on the history of the shoe and its subtle evolution throughout the years. The immersive exhibition will be open for three days in Tokyo and features a sprawling NIKEiD kiosks, where guests will be able to design their own take on the classic [Nike](https://www.trendhunter.com/trends/nike-air-max-day-2023) Air Max silhouette. The Air Max Con Tokyo pavilion will be open to the public via membership and will run from March 23 to March 25, with registration required through the Nike online event platform. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 65% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Sneaker Heritage Exhibits:** Interactive exhibits featuring the historical evolution of sneakers to raise brand engagement. - **Brand Pop-up Experience:** Offering a limited-time, immersive, brand-centric retail experience to create a sense of urgency and exclusivity. - **Personalized Product Design:** Creating a personalized product design experience to increase customer engagement and interest. ### Where This Applies - **Footwear:** Footwear industry can leverage experiential marketing and interactive exhibits to reinforce brand loyalty. - **Retail:** Retail industry could create pop-up shops with immersive experiences to amplify brand awareness and foster consumer loyalty. - **Technology:** Technology industry could innovate the retail space by using technology to create personalized product design experiences. ## Related on Trend Hunter - [Sneaker Culture Radio Stations](https://www.trendhunter.com/trends/nike-air-max-day-2023.md) - [Iconic Sneaker Anniversaries](https://www.trendhunter.com/trends/nike-air-max-day-1.md) - [Customizable Shoe Decorating Events](https://www.trendhunter.com/trends/style-your-toe.md) - [Tech-Centric Collaborative Sneakers](https://www.trendhunter.com/trends/air-max-tl-25.md) - [Gradient Tonal Limited Sneakers](https://www.trendhunter.com/trends/lorenzog-2.md) - [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md) - [AI-Backed Sneaker Design Platforms](https://www.trendhunter.com/trends/airimagination.md) - [Urban Sneaker-Inspired Exhibits](https://www.trendhunter.com/trends/museum-of-graffiti1.md) - [Retro-Inspired Sneaker Hybrids](https://www.trendhunter.com/trends/hybrid-air-max.md)