# Velcro-Branded Mesh Sneakers Nike's New Air Max 97 Silhouette Highlights Hits of Metallic Silver By Amy Duong | Published 2018-12-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/air-max-97-silhouette References: [hypebeast](https://hypebeast.com/2018/12/nike-air-max-97-game-royal-metallic-silver-release-info) & [store.nike](https://store.nike.com/us/en_us/) Nike introduces its latest iteration of the signature [Air Max 97](https://www.trendhunter.com/trends/cosmic-unity-3) silhouette -- the new rendition boasts a colorway that features the label's '[Game Royal' blue](https://www.trendhunter.com/trends/hyper-royal-colorway-2), red, white, and metallic silver. The bright sneaker option is constructed from a mesh textile throughout the uppers in a paneled design, inspired by the look of retro sports jerseys. The wavy uppers showcase [metallic silver hues](https://www.trendhunter.com/trends/1-low-method-of-make-v3) over the leather mid stripe and the miniature Swoosh branding accent informed by embroidery. Additional branding spotlights the tongue tab as it boasts a detachable Swoosh velcro patch. To round out the entire footwear model, there are the label's signature Air Max bubbles at the midsoles and multi-tonal pull tabs at the heels. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 11% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Multicolor Sneakers:** Opportunity for sneaker companies to experiment with bold and bright colorways and patterns, inspired by retro sports jerseys. - **Velcro Branding:** Opportunity for companies to incorporate modular or detachable branding, allowing for customization and personalization of products. - **Mesh Textile Design:** Opportunity for companies to highlight the unique texture and breathability of mesh textiles, creating innovative and functional products for sportswear and athleisure. ### Sectors Adopting This - **Athletic Footwear:** Companies in the athletic footwear industry can utilize the trends in multicolor sneakers, velcro branding, and mesh textile design to push the design boundaries and attract new customers. - **Sportswear Fashion:** Incorporating the trends of multicolor sneakers, velcro branding, and mesh textile design can provide opportunities for sportswear brands to create unique and stylish apparel for consumers seeking fashion-forward athletic wear. - **Textile Manufacturing:** With the rise of the mesh textile trend, companies in textile manufacturing can explore innovative ways to incorporate these textiles into a variety of fashion and lifestyle products beyond just athletic wear. ## Related on Trend Hunter - [Monochromatic Metallic Sneakers](https://www.trendhunter.com/trends/air-max-90-usa.md) - [Soft Brown Chunky Sneakers](https://www.trendhunter.com/trends/velvet-brown.md) - [Metallic-Tinged Premium Sneakers](https://www.trendhunter.com/trends/pegasus-premium-sneaker.md) - [Chromatic Overlaid Sleek Sneakers](https://www.trendhunter.com/trends/metallic-pewter.md) - [Metallic-Tinged Sneaker Models](https://www.trendhunter.com/trends/air-max-moto-2k.md) - [Retro Brightly Accented Runners](https://www.trendhunter.com/trends/air-max-craze.md) - [Slip-On Metallic Shoes](https://www.trendhunter.com/trends/air-superfly-moc.md) - [Stealthy Blacked Out Sneakers](https://www.trendhunter.com/trends/air-max-verse.md) - [Slingback-Heel Zipped Sneaker Designs](https://www.trendhunter.com/trends/air-max-craze-1.md)