# Tonal Branding Chunky Sneakers OFF-WHITE and Nike Officially Drop the Air Max 97 Menta Sneakers By Amy Duong | Published 2018-12-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/air-max-97-menta References: [highsnobiety](https://www.highsnobiety.com/p/off-white-nike-air-max-97-menta-release-stockx/) & [stockx](https://stockx.com/nike-air-max-97-off-white-menta?utm_source=Highsnobiety&utm_medium=editorial&utm_campaign=Air_Max_97_Off_White_Menta) The Air Max 97 Menta sneakers made their first debut earlier this year when OFF-WHITE showcased its Spring/Summer 2019 selection on the runways in Paris. The footwear model boasts a [tonal grey colorway](https://www.trendhunter.com/trends/thunderstorm-colorway) with a captivating Swoosh detail as a branding accent. It is complete in a [gradient hue](https://www.trendhunter.com/trends/aqua-colorway) that starts from a teal tone, blending into a light sky blue, and transitions into a vibrant red hue. Alongside this contrasting branding motif is the additional "AIR" graphic found on the lateral side of the sneakers. OFF-WHITE branding details are found in the form of its signature zip-tie and textual graphic on the medial area. The Air Max 97 Menta sneakers are now available for bidding online at [StockX](https://www.trendhunter.com/trends/hybrid-resale-platforms). ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 26% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Tonal Branding:** Tonal branding techniques are disrupting the sneaker industry by creating unique and captivating design accents. - **Chunky Sneakers:** Chunky sneakers are a growing trend in the fashion industry, offering a bold and statement-making footwear option. - **Gradient Colorways:** Gradient colorways are shaking up the sneaker market by providing visually dynamic and eye-catching designs. ### Industries Being Reshaped - **Fashion:** The fashion industry can leverage tonal branding techniques to create distinct and recognizable brand identities. - **Footwear:** The sneaker industry can capitalize on the popularity of chunky sneaker trends to appeal to fashion-conscious consumers. - **Online Retail:** Online retail platforms like StockX can benefit from the demand for limited edition sneakers like the Air Max 97 Menta. ## Related on Trend Hunter - [Dynamic Textural Collaborative Sneakers](https://www.trendhunter.com/trends/air-force-1-mid-sneaker.md) - [Patterned Chunky Textural Sneakers](https://www.trendhunter.com/trends/air-max-95-sneaker-collaboration.md) - [Bold Tonal Gradient Sneakers](https://www.trendhunter.com/trends/air-max-plus-6.md) - [Soft Brown Chunky Sneakers](https://www.trendhunter.com/trends/velvet-brown.md) - [Green-Tinged Layered Sneakers](https://www.trendhunter.com/trends/evergreen-aura.md) - [Gradient Tonal Limited Sneakers](https://www.trendhunter.com/trends/lorenzog-2.md) - [Bold Gradient Tonal Sneakers](https://www.trendhunter.com/trends/aqua-colorway.md) - [Orange-Tinged Bold Sneakers](https://www.trendhunter.com/trends/black-and-total-orange.md) - [Monochromatic Metallic Sneakers](https://www.trendhunter.com/trends/air-max-90-usa.md)