# Slogan-Printed Sneakers Nike Dropped the Signature Air Max 97 JUST DO IT Imprinted Sneakers By Amy Duong | Published 2018-07-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/air-max-97-just-do-it References: [highsnobiety](https://www.highsnobiety.com/p/nike-air-max-97-just-do-it-release/) & [nike](https://www.nike.com/language_tunnel) Sportswear label Nike introduced its latest [Air Max 97](https://www.trendhunter.com/trends/air-max-portal) JUST DO IT sneakers, which adorn the signature silhouette with the label's famous slogan in an all-over print. The latest piece follows the previous drops of the heavily printed [Air Force 1](https://www.trendhunter.com/trends/air-rift-1) and [Air Max 1](https://www.trendhunter.com/trends/nike-air-max-1000) earlier this month. This new iteration boasts the same construction as the classic Air Max 97 model but sees new decorative touches and tonal changes. The uppers are finished in a predominantly black hue alongside a red and white logo print all-over and black tonal lacing systems. The midsoles are done in a clean white color with a red Max Air sole unit in red, rounded out with a black outsole with orange accents. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 43% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Branded Sneakers:** There is a growing trend towards sneakers that feature prominent branding, presenting an opportunity for companies to incorporate their slogans or logos into their footwear products. - **Printed Athleticwear:** As Nike's Air Max 97 JUST DO IT sneakers demonstrate, printed athletic footwear is becoming increasingly popular, providing an opportunity for companies to incorporate bold graphics and slogans into their products. - **Customizable Sportswear:** The popularity of heavily customized sneakers like the JUST DO IT Air Max 97s highlights a growing market for customizable sportswear, creating opportunities for companies to offer personalized options for consumers. ### Sectors Adopting This - **Athletic Footwear:** Sportswear brands like Nike can capitalize on the trend towards heavily branded and printed sneakers to release new and innovative products in the athletic footwear industry. - **Sportswear Apparel:** There is an opportunity for sportswear companies to create athletic apparel that matches their branded and printed footwear products, creating cohesive and fashionable workout outfits for consumers. - **Customization Services:** As consumers seek customization options for their sportswear, companies can offer personalized services for footwear and apparel, creating a niche market for customization and personalization in the industry. ## Related on Trend Hunter - [Bold Tonal Gradient Sneakers](https://www.trendhunter.com/trends/air-max-plus-6.md) - [Orange-Tinged Bold Sneakers](https://www.trendhunter.com/trends/black-and-total-orange.md) - [Multi-Color Spring Sneakers](https://www.trendhunter.com/trends/air-max-90-1.md) - [Retro Stealthy Black Sneakers](https://www.trendhunter.com/trends/air-max-95-big-bubble.md) - [Yellow Patterned Bold Sneakers](https://www.trendhunter.com/trends/university-gold-2.md) - [Italy-Inspired Textural Sneakers](https://www.trendhunter.com/trends/air-max-plus-1.md) - [Soft Brown Chunky Sneakers](https://www.trendhunter.com/trends/velvet-brown.md) - [Boldly Designed Zipped Sneakers](https://www.trendhunter.com/trends/air-max-sunder.md) - [Monochromatic Patterned Sneakers](https://www.trendhunter.com/trends/thunderstorm-colorway.md)