# Bold Purple-Accented Sneakers Nike Unveils the Air Max 95 LV8 Following Its Marine Day Series By Amy Duong | Published 2019-07-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/air-max-95-lv8 References: [hypebeast](https://hypebeast.com/2019/7/nike-air-max-95-lv8-white-court-purple-ao2450-101-release) & [atmos-tokyo](https://www.atmos-tokyo.com/items/ao2450-101) [Nike](https://www.trendhunter.com/trends/vivid-purple-colorway) unveils the new Air Max 95 LV8 sneaker design as a follow-up of its recent Marine day pack as the latest drop is adorned in a purple colorway option. The silhouette is familiar, made up of a blend of mesh, neoprene, and leather materials for multiple textures and patterns. The top of the tongue features a vibrant [purple detail](https://www.trendhunter.com/trends/moonwalker), matched with the total eyelets and the reflective 3M details in contrast to the clean white base. The paneling accents are earthy hued in a [snakeskin pattern](https://www.trendhunter.com/trends/snakeskin-colorway-2), finished with a glossy coat in white leather at the base. The signature Air Unit bubble is informed in teal and contrasts against the midsole and the toe cap. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 51% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Colorful Sneaker Designs:** Disruptive innovation opportunity: Create bold and vibrant sneaker designs using unique colorways and contrasting accents. - **Mixed Material Construction:** Disruptive innovation opportunity: Experiment with combinations of mesh, neoprene, and leather materials to create sneakers with unique textures and patterns. - **Reflective Details:** Disruptive innovation opportunity: Incorporate 3M reflective details into sneaker designs to add a touch of visual interest and enhanced visibility. ### Industries Being Reshaped - **Footwear:** Disruptive innovation opportunity: Incorporate bold and vibrant color options into footwear designs to attract attention and stand out in the market. - **Fashion:** Disruptive innovation opportunity: Explore new ways to combine different materials and textures in fashion design, specifically in sneakers, to create unique and eye-catching products. - **Sports Equipment:** Disruptive innovation opportunity: Develop sports equipment, such as sneakers, with unique reflective details to enhance performance and safety during outdoor activities. ## Related on Trend Hunter - [Bold Spring-Ready Layered Sneakers](https://www.trendhunter.com/trends/vivid-purple-colorway.md) - [Patterned Chunky Textural Sneakers](https://www.trendhunter.com/trends/air-max-95-sneaker-collaboration.md) - [Retro Stealthy Black Sneakers](https://www.trendhunter.com/trends/air-max-95-big-bubble.md) - [Bold Gradient Tonal Sneakers](https://www.trendhunter.com/trends/aqua-colorway.md) - [Retail-Exclusive Stark Blue Footwear](https://www.trendhunter.com/trends/air-max-95-trainer.md) - [Yellow Patterned Bold Sneakers](https://www.trendhunter.com/trends/university-gold-2.md) - [Bold Tonal Gradient Sneakers](https://www.trendhunter.com/trends/air-max-plus-6.md) - [Animal-Inspired Patterned Footwear](https://www.trendhunter.com/trends/snakeskin-colorway-2.md) - [Bold Tonal Dynamic Sneakers](https://www.trendhunter.com/trends/air-max-dn8-1.md)