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# Hunter-Friendly Camo Kicks
The Air Max 90 Premium Duck Infra Camo shoes are Edgy And Wild

By Thomas Wade-West | Published 2013-10-02 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/air-max-90
References: [hypebeast](http://hypebeast.com/2013/9/nike-air-max-90-premium-duck-infra-camo-atmos-exclusive)

The past year has seen a wide range of [camo and camo-inspired releases](https://www.trendhunter.com/trends/book-1-sneaker); the Air Max 90 Premium Duck Infra Camo separates itself by blending traditional camo accents with specific 'duck-hunter-friendly' camouflage designs.

This Air Max 90 release is a follow-up to the Premium Camo Pack -- with the exception that this specific release be an [Atmos](https://www.trendhunter.com/trends/umbro-4) exclusive. The sneaker borrows from the famous 'Infrared' colorway (pinkish eyelets), but redesigned the uppers with different materials and designs. The upper features an all-over duck-camo print that is accompanied by an all-suede black toebox. The cushion sole cap and [Nike](https://www.trendhunter.com/trends/nike-vomero-premium-black-realtree) emblem are featured to take us back to the original design. Paired with an all-white midsole, these kicks pay homage to duck-hunting and the classic 'Infrared' colorway.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 63% | Activity: 45% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Camo-inspired Sneaker Designs:** Opportunity for brands to create unique and edgy sneaker designs incorporating camouflage patterns inspired by different industries.
- **Exclusivity in Sneaker Releases:** Opportunity for retailers to collaborate with sneaker brands to create exclusive releases, driving excitement and demand among sneaker enthusiasts.
- **Nostalgic Remixes of Classic Sneaker Styles:** Opportunity for sneaker brands to reimagine and remix classic styles with unique materials and design elements, appealing to collectors and fans of the original designs.

### Who This Affects Most

- **Fashion and Apparel:** Fashion brands can explore incorporating camouflage patterns and innovative sneaker designs to create trendy and eye-catching footwear.
- **Retail and E-commerce:** Retailers can leverage exclusive sneaker collaborations to attract customers and drive foot traffic or online sales.
- **Collectibles and Memorabilia:** Collectible sneaker brands and platforms can tap into the demand for unique, nostalgia-inducing sneaker designs to cater to avid sneaker collectors.

## Related on Trend Hunter

- [Chic Camo-Patterned Road Sneakers](https://www.trendhunter.com/trends/nike-vomero-premium-black-realtree.md)
- [Textured Seasonal Sneakers](https://www.trendhunter.com/trends/leaf-camo.md)
- [Yellow Patterned Bold Sneakers](https://www.trendhunter.com/trends/university-gold-2.md)
- [Multi-Color Spring Sneakers](https://www.trendhunter.com/trends/air-max-90-1.md)
- [Animal-Inspired Patterned Footwear](https://www.trendhunter.com/trends/snakeskin-colorway-2.md)
- [Layered Weatherized Breathable Sneakers](https://www.trendhunter.com/trends/goretex-nike-air-max-90.md)
- [Monochromatic Patterned Sneakers](https://www.trendhunter.com/trends/thunderstorm-colorway.md)
- [Camouflage-Inspired Patterned Mules](https://www.trendhunter.com/trends/calm-mule-2.md)
- [Tactical Camo-Tinged Sneakers](https://www.trendhunter.com/trends/book-1-sneaker.md)