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# Revitalized Iconic Sneakers
The Nike Air Max 90 SneakerBoot Stays True to the Original Air Max 90

By Rahul Kalvapalle | Published 2014-10-30 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/air-max-90-sneakerboot
References: [sneakernews](http://sneakernews.com/tag/nike-air-max-90-sneakerboot/) & [news.nike](http://news.nike.com/news/inside-access-the-nike-air-max-90-sneakerboot)

The Nike Air Max SneakerBoot is a sneakerboot that takes the aesthetics and iconic shapes and lines of the Nike Air Max 90 and seamlessly blends it with the sneakerboot form. The original Nike Air Max 90 was created over two decades ago by legendary Nike designer Tinker Hatfield, while the new sneakerboot is designed by Ben Yun.

This show has a fully lined waterproof upper that brings together an eye-catching reflective Swoosh, tongue and quarter panels. It also has an aggressive outsole that makes it ideal for winter use. The shoe is also equipped with oversized eyestays and heel-tabs. However, it retains the look of the original Air Max.

The Nike Air Max 90 SneakerBoot is available at Nike Sportswear retailers and the Nike Sportswear website.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 56% | Activity: 27% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Iconic Sneakerboot:** The revitalization of iconic sneakers into sneakerboots presents an opportunity for brands to blend iconic designs with functional features.
- **Seamless Blending:** The seamless blending of aesthetics and form in the Nike Air Max 90 SneakerBoot offers a disruptive innovation opportunity for footwear designers.
- **Winter-ready Footwear:** The development of winter-ready sneakerboots like the Nike Air Max 90 SneakerBoot provides a chance for shoe manufacturers to cater to new seasonal demands.

### Who This Affects Most

- **Footwear Manufacturing:** The revitalization of iconic sneakers into sneakerboots opens up a new market and manufacturing opportunities for shoe companies.
- **Outdoor Gear:** The integration of functional features in sneakerboots allows outdoor gear companies to expand their product offerings and cater to the needs of outdoor enthusiasts.
- **Fashion Retail:** The popularity of sneakerboots like the Nike Air Max 90 SneakerBoot presents an opportunity for fashion retailers to tap into the growing demand for stylish and versatile footwear.

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