# Easter-Themed Color-Changing Shoes Nike's Air Max 90 Shoe Model Boasts a Holiday Themed Update By Amy Duong | Published 2020-01-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/air-max-90-shoe References: [highsnobiety](https://www.highsnobiety.com/p/nike-air-max-90-easter-release-date-price/) & [nike](https://www.nike.com/) [Nike](https://www.trendhunter.com/trends/air-max-90-1) introduces a new iteration of its iconic Air Max 90 shoe model -- this time, it boasts a re-design that celebrates the [upcoming holiday, Easter](https://www.trendhunter.com/trends/the-adidas-samba-og). The themed sneaker for Easter this year simultaneously celebrates the 30th year of the silhouette and the base of the shoe is complete in both smooth and textured white leather. On the side is the signature Swoosh, but it is complete in an [iridescent finish](https://www.trendhunter.com/trends/shox-tl-2) to display a color-changing visual effect. Additionally, there is also a patch on the tongue, which boasts removable elements. When the patchwork is peeled off, it unveils a special graphic of a holiday-themed egg beneath. The same visual can also be found on the shoe's insoles and the show is rounded out with hues of blue and purple. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 45% | Activity: 53% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Holiday-themed Shoes:** Creating limited edition shoes for holidays such as Easter can generate hype and increase customer engagement. - **Color-changing Shoes:** Incorporating technology that changes the color of shoes can appeal to the younger and tech-savvy demographic. - **Removable Patchwork:** Introducing removable patchwork to shoe designs can allow for customization and personalization, thus creating a unique product for consumers. ### Sectors Adopting This - **Footwear:** Incorporating new designs, colors, and technology to footwear can attract and retain customers by constantly innovating. - **Fashion:** Collaborating with fashion brands or designing limited edition shoes can create buzz and increase brand awareness. - **Consumer Goods:** Creating unique and customizable products can increase customer satisfaction and loyalty, leading to growth in the consumer goods industry. ## Related on Trend Hunter - [Pastel-Tonal Festive Sneaker Collections](https://www.trendhunter.com/trends/easter-pack-1.md) - [Multi-Color Spring Sneakers](https://www.trendhunter.com/trends/air-max-90-1.md) - [Easter-Honoring Lifestyle Sneakers](https://www.trendhunter.com/trends/9975-easter.md) - [Pastel Easter-Ready Sneakers](https://www.trendhunter.com/trends/the-adidas-samba-og.md) - [Monochromatic Patterned Sneakers](https://www.trendhunter.com/trends/thunderstorm-colorway.md) - [Sunset-Centric Sneaker Colorways](https://www.trendhunter.com/trends/sunset-colorway.md) - [Bold Spring-Ready Layered Sneakers](https://www.trendhunter.com/trends/vivid-purple-colorway.md) - [Yellow Patterned Bold Sneakers](https://www.trendhunter.com/trends/university-gold-2.md) - [Green-Tinged Layered Sneakers](https://www.trendhunter.com/trends/evergreen-aura.md)