# Radiant Red Runners The Nike Air Max 90 Ice 'Laser Crimson' Packs a New Punch in a Classic Design By Allen Taylor | Published 2014-04-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/air-max-90-ice References: [hiconsumption](http://hiconsumption.com/2014/03/nike-air-max-90-ice-laser-crimson/) & [nike](http://www.nike.com) The [Nike](https://www.trendhunter.com/trends/air-max-craze) Air Max 90 Ice 'Laser Crimson' is a flashy new take on the iconic sneaker. It's been almost 25 years since the Nike Air Max 90 was released, but the sneaker shows no sign of slowing down. The design remains one of the all time favorite silhouettes on the sneaker scene. The new colorway sports a [monochromatic red upper](https://www.trendhunter.com/trends/thunderstorm-colorway) and incorporates a plethora of geometric shapes into the design. The sole of the sneakers is translucent and the white Nike [Swoosh](https://www.trendhunter.com/trends/air-max-dn-sneaker) in the cherry on top of these punchy design. Nike continues to keep these sneakers relevant with the eye-catching designs. The bright red makes these sneakers pop and the classic silhouette will keep sneakerheads interested. The sneakers are limited edition, so they won't be available for long. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 68% | Activity: 49% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Flashy Sneaker Designs:** Opportunity to create eye-catching and unique designs for sneakers that appeal to sneakerheads. - **Limited Edition Sneakers:** Opportunity to release limited edition sneakers to create buzz and exclusivity. - **Translucent Soles:** Opportunity to incorporate translucent soles in sneaker designs for added visual interest. ### Who This Affects Most - **Footwear:** Opportunity for footwear brands to create innovative and stylish sneakers. - **Fashion:** Opportunity for fashion brands to collaborate with sneaker brands and incorporate sneakers into their collections. - **Streetwear:** Opportunity for streetwear brands to create limited edition sneaker collaborations that cater to the sneakerhead culture. ## Related on Trend Hunter - [Retro Brightly Accented Runners](https://www.trendhunter.com/trends/air-max-craze.md) - [Habanero-Inspired Bold Tonal Sneakers](https://www.trendhunter.com/trends/air-max-muse.md) - [Bold Tonal Dynamic Sneakers](https://www.trendhunter.com/trends/air-max-dn8-1.md) - [Blush-Tonal Breathable Sneakers](https://www.trendhunter.com/trends/size-1.md) - [Bold Tonal Gradient Sneakers](https://www.trendhunter.com/trends/air-max-plus-6.md) - [Bold Spring-Ready Sneakers](https://www.trendhunter.com/trends/fierce-purple.md) - [Multi-Color Spring Sneakers](https://www.trendhunter.com/trends/air-max-90-1.md) - [Sunset-Centric Sneaker Colorways](https://www.trendhunter.com/trends/sunset-colorway.md) - [Monochromatic Patterned Sneakers](https://www.trendhunter.com/trends/thunderstorm-colorway.md)