# Fall-Centric Hemp Sneakers Nike Delivers a New Seasonally Appropriate Air Max 90 Sneaker By Amy Duong | Published 2022-09-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/air-max-90-3 References: [hypebeast](https://hypebeast.com/2022/9/nike-air-max-90-hemp-fb3348-200) [Nike](https://www.trendhunter.com/trends/leaf-camo) prepares for the Fall season that is just rolling in around the corner with its latest design update of the signature [Air Max 90](https://www.trendhunter.com/trends/evergreen-aura) sneaker model. The shoes are adorned with fall-centric tones over the heel counters and the mudguards along with the overlays by the front and mid-foot sections. The mudguards are detailed in an [olive green color](https://www.trendhunter.com/trends/olive-flak) as the heel counter is marked in a darker brown hue. Additionally, there is an update of materials at the underlaying base replacing mesh with a beige hemp fabric to provide more breathability. The branding details are seen in an aquatic blue by the eye stays and the windows at the quarter panels are accented in a lighter green. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 62% | Activity: 41% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Fall-centric Sneakers:** Looking at how new sneaker trends can embrace seasonal changes and colors, incorporating more natural materials. - **Sustainability in Footwear:** Exploring how more sustainable materials, like hemp, can be used in the footwear industry to reduce environmental impact. - **Personalized Design Updates:** Offering custom design updates to popular sneaker models to cater to individual style preferences. ### Industries Being Reshaped - **Footwear:** Exploring how the footwear industry can incorporate more natural and sustainable materials into their designs to cater to eco-conscious consumers. - **Fashion:** Investigating how seasonal changes in fashion trends can be reflected in accessory and footwear designs. - **Personalization Services:** Opportunities for businesses to provide customization services to footwear enthusiasts, allowing customers to design and update their own sneakers. ## Related on Trend Hunter - [Textured Seasonal Sneakers](https://www.trendhunter.com/trends/leaf-camo.md) - [Soft Brown Chunky Sneakers](https://www.trendhunter.com/trends/velvet-brown.md) - [Green-Tinged Layered Sneakers](https://www.trendhunter.com/trends/evergreen-aura.md) - [Yellow Patterned Bold Sneakers](https://www.trendhunter.com/trends/university-gold-2.md) - [Layered Weatherized Breathable Sneakers](https://www.trendhunter.com/trends/goretex-nike-air-max-90.md) - [Trail-Ready Hiking Sneakers](https://www.trendhunter.com/trends/air-max-plus-hiker-boot.md) - [Multi-Color Spring Sneakers](https://www.trendhunter.com/trends/air-max-90-1.md) - [Crackled Holiday-Inspired Shoes](https://www.trendhunter.com/trends/nike-5.md) - [Iridescent Fall-Ready Sneakers](https://www.trendhunter.com/trends/olive-flak.md)