# Sleek Purple Toddler Sneakers Nike's New Air Max 270 Magenta and Yellow is Contrasting and Fun By Madison Mackay | Published 2018-04-05 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/air-max-270-magenta References: [hypekids](https://hypekids.com/2018/3/nike-air-max-270-little-kids-purple-where-to-buy) & [nike](https://www.nike.com/t/air-max-270-little-kids-shoe-rZrbqO/AO2372-005) Following multiple releases of new colorways, [Nike](https://www.trendhunter.com/trends/fierce-purple) released the new Air Max 270 Magenta and Yellow -- a bold and exciting sneaker option for babies, toddlers and kids. The colorway features a new [black mesh material](https://www.trendhunter.com/trends/air-max-95-big-bubble) with dark purple and [highlighter yellow](https://www.trendhunter.com/trends/university-gold-2) contrasting pieces. Each material is hand-picked for quality to ensure durability and comfort for a reliable all-day wear. Made in the brand's classic Air Max silhouette, the Magenta and Yellow colorway is only available in sizes for kids, for an exclusive look. With a comfortable core and easy pull tab on the back, Nike's new Air Max 270 Magenta and Yellow sneakers will morph to any foot, allowing for them to be worn all day. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 31% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What's Driving This Trend - **Bold Colorway Sneakers:** Opportunity to create eye-catching and unique sneaker designs that appeal to the younger market. - **Exclusive Kids Footwear:** Opportunity to cater to a niche market by offering stylish and limited-edition sneakers for children. - **Comfortable All-day Wear:** Opportunity to develop innovative shoe technologies that prioritize comfort and durability for extended periods of use. ### Who This Affects Most - **Children's Footwear:** Opportunity for footwear brands to design and produce fashionable sneakers specifically for babies, toddlers, and kids. - **Fashion Retail:** Opportunity for retailers to curate and stock unique, limited-edition sneakers for the children's footwear market. - **Sports Apparel:** Opportunity for sports apparel companies to expand their product range and target a younger audience with trendy and comfortable sneakers. ## Related on Trend Hunter - [Bold Spring-Ready Sneakers](https://www.trendhunter.com/trends/fierce-purple.md) - [Bold Spring-Ready Layered Sneakers](https://www.trendhunter.com/trends/vivid-purple-colorway.md) - [Orange-Tinged Bold Sneakers](https://www.trendhunter.com/trends/black-and-total-orange.md) - [Sunset-Centric Sneaker Colorways](https://www.trendhunter.com/trends/sunset-colorway.md) - [Yellow Patterned Bold Sneakers](https://www.trendhunter.com/trends/university-gold-2.md) - [Bold Tonal Gradient Sneakers](https://www.trendhunter.com/trends/air-max-plus-6.md) - [Tropical-Inspired Sneaker Colorways](https://www.trendhunter.com/trends/peach-and-teal.md) - [Neon Tonal Performance Runners](https://www.trendhunter.com/trends/alphafly-3-sneaker.md) - [Bold Gradient Retro Runners](https://www.trendhunter.com/trends/air-max-plus-vii.md)