# Classic Cement-Hued Sneakers Nike's Air Max 270 Futura Model Combines Shades of Gray and Orange By Riley von Niessen | Published 2018-07-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/air-max-270-futura References: [hypebeast](https://hypebeast.com/2018/7/nike-air-max-270-futura-dark-stucco-newsprint) & [nike](http://nike.com/?jknbjkfd) [Nike's](https://www.trendhunter.com/trends/evergreen-aura) Air Max 270 Futura model has long been a popular model among fans of classic silhouettes, with the sneaker even referred to as a "dad shoe" by HYPEBEAST. The latest iteration of the model features a 'Dark Stucco/Newsprint' colorway, which combines multiple shades of white and gray with a bright hue of burnt orange. The [pops of orange](https://www.trendhunter.com/trends/sundial-colorway) give the sneakers a bold finish, while the [neutral tones of white and gray](https://www.trendhunter.com/trends/cave-stone-colorway) work to subdue it, making it wearable enough for day-to-day ensembles. Finishing off the Air Max 270 Futura model is a transparent midsole, which is then outfitted with a matching orange outsole. The sneakers are available from Nike and a number of participating retailers for $140 USD. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 12% | Activity: 3% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Neutral with Pop of Color:** The combination of neutral tones with a bold pop of color creates an opportunity for disruptive innovation in the fashion industry. - **Dad Shoe Trend:** The popularity of 'dad shoes' presents a trend for disruptive innovation in the athletic footwear industry. - **Transparent Sneaker Soles:** The use of transparent soles in sneakers presents a trend for disruptive innovation in the footwear industry. ### Industries Being Reshaped - **Fashion:** The combination of neutral tones with a bold pop of color creates an opportunity for disruptive innovation in the fashion industry. - **Athletic Footwear:** The popularity of 'dad shoes' presents a trend for disruptive innovation in the athletic footwear industry. - **Footwear:** The use of transparent soles in sneakers presents a trend for disruptive innovation in the footwear industry. ## Related on Trend Hunter - [Green-Tinged Layered Sneakers](https://www.trendhunter.com/trends/evergreen-aura.md) - [Soft Brown Chunky Sneakers](https://www.trendhunter.com/trends/velvet-brown.md) - [Sunset-Centric Sneaker Colorways](https://www.trendhunter.com/trends/sunset-colorway.md) - [Multi-Color Spring Sneakers](https://www.trendhunter.com/trends/air-max-90-1.md) - [Bold Tonal Gradient Sneakers](https://www.trendhunter.com/trends/air-max-plus-6.md) - [Neutral Tonal Premium Sneakers](https://www.trendhunter.com/trends/cave-stone-colorway.md) - [Yellow Patterned Bold Sneakers](https://www.trendhunter.com/trends/university-gold-2.md) - [Monochromatic Patterned Sneakers](https://www.trendhunter.com/trends/thunderstorm-colorway.md) - [Sunset-Inspired Tonal Sneakers](https://www.trendhunter.com/trends/air-max-dn-1.md)