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# Airy Knit-Constructed Sneakers
Nike's New Air Max 270 Flyknit Sneakers Get a Multi-Tonal Makeover

By Amy Duong | Published 2018-06-29 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/air-max-270-flyknit
References: [hypebeast](https://hypebeast.com/2018/6/nike-air-max-270-flyknit-multicolor-red-black-yellow) & [nike](https://nike.com/)

Sportswear giant Nike continues to drop new iterations of the iconic Air Max 270 Flyknit sneakers and its latest version sees a multicolor update. The latest version boasts a predominantly black tone, serving as the base upper and has contrasting under weaves of vibrant hues in addition to the eye-catching red heel. Nike's branding details adorn the shoe in the form of a large Swoosh finished in a bright yellow tone on top of the black canvas, which stretches out from the toe area to the midfoot section.

Additionally, there is also a bright red Air Max 170 motif found on both the tongue and the midfoot. To finish off the new iteration, there is a hybrid sole unit, an external Air heel bag in black, and a white foam forefoot sole.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 60% | Activity: 33% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What Makes This Trend Stand Out

- **Multicolor Sneaker Designs:** Opportunity for brands to create eye-catching sneakers with vibrant hues and contrasting under weaves.
- **Air Knit Construction:** Potential for sportswear companies to innovate by utilizing air knit materials for lightweight and breathable sneakers.
- **Hybrid Sole Units:** Disruptive innovation opportunity to combine different sole technologies for enhanced comfort and performance in sneakers.

### Sectors Adopting This

- **Sports Apparel:** Opportunity for sports apparel companies to capitalize on the trend of multicolor sneaker designs.
- **Footwear:** Innovation potential for footwear companies to explore air knit construction for their product lines.
- **Athletic Footwear:** Disruptive opportunity for athletic footwear brands to incorporate hybrid sole units for improved functionality.

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