# Element-Inspired Sneakers Nike's Updated Its Air Max 180 Silhouette with Two New Colorways By Riley von Niessen | Published 2018-08-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/air-max-180 References: [hypebae](https://hypebae.com/2018/8/nike-air-max-180-fire-ice) & [nike](http://nike.com/?kjnjd) In time for the fall, [Nike](https://www.trendhunter.com/trends/black-and-total-orange) created two new colorways for its Air Max 180 model, with each one surrounding opposite themes. The first colorway is dubbed '[Fire](https://www.trendhunter.com/trends/finery-fireside-vanille),' due to its use of orange and red hues, which are made to stand out in contrast to the sleek dark gray and black uppers. Nike's classic [Swoosh](https://www.trendhunter.com/trends/snakeskin-colorway-2) logo branding is featured on the sides of the uppers, and more branding is included on the tongues in matching embroidery. The other model is dubbed 'Ice,' and as its name suggests, utilizes icy hues of baby blue, white, and silver. Small accents of navy blue on the heels provide a little contrast to the design, while Nike's branding is featured in the same way as the other colorway. Image Credit: 43einhalb.com ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 47% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Element-inspired Footwear:** Opportunity for companies to create sneakers inspired by natural elements, incorporating bold colors and textures. - **Dual-themed Sneaker Collections:** Opportunity to create collections with opposite themes for companies that want to offer unique styles for their customers. - **Sleek Branding Design:** Opportunity for companies to offer custom branding designs on their sneakers, like the Swoosh logo branding on the Nike Air Max 180 models. ### Who This Affects Most - **Athletic Footwear:** Companies can create new sneakers using updated silhouettes and bold color combinations like Nike's Air Max 180 model. - **Fashion:** Fashion companies can incorporate the element-themed design concept into their clothing lines, similar to Nike's 'Fire' and 'Ice' colorways. - **Custom Sneaker Design:** There is an opportunity for custom sneaker designers to create unique, one-of-a-kind designs for customers that feature sleek branding and bold color choices. ## Related on Trend Hunter - [Orange-Tinged Bold Sneakers](https://www.trendhunter.com/trends/black-and-total-orange.md) - [Monochromatic Patterned Sneakers](https://www.trendhunter.com/trends/thunderstorm-colorway.md) - [Sunset-Inspired Tonal Sneakers](https://www.trendhunter.com/trends/air-max-dn-1.md) - [Bold Tonal Gradient Sneakers](https://www.trendhunter.com/trends/air-max-plus-6.md) - [Bold Spring-Ready Sneakers](https://www.trendhunter.com/trends/fierce-purple.md) - [Bold Gradient Tonal Sneakers](https://www.trendhunter.com/trends/aqua-colorway.md) - [Classic Technical Running Shoes](https://www.trendhunter.com/trends/air-max-waffle.md) - [Soft Brown Chunky Sneakers](https://www.trendhunter.com/trends/velvet-brown.md) - [Monochromatic Metallic Sneakers](https://www.trendhunter.com/trends/air-max-90-usa.md)