# Premium Textural Color-Blocked Sneakers Nike Launches a Michigan Tonal Air Max 1 CO.JP Shoe By Amy Duong | Published 2023-04-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/air-max-1-cojp References: [hypebeast](https://hypebeast.com/2023/3/nike-air-max-1-co-jp-michigan-official-look-release-info-fj5479-410) [Nike](https://www.trendhunter.com/trends/midnight-navy-colorway-1) continues to celebrate the 35th anniversary of its Air Max 1 silhouette with a new Air Max 1 CO.JP iteration. The CO.JP series stands for Concept Japan and also nods to the section of the URL that Nike's website for Japan once used. The new iteration takes on a Michigan colorway palette and is exclusive to women's sizing only. It uses Midnight Navy with Natural and Varsity Maize. The shoes are made from a premium construction and start off with navy throughout the upper before being detailed with both [snake and croc skin-like](https://www.trendhunter.com/trends/air-max-plus-1) in a [bright yellow hue](https://www.trendhunter.com/trends/university-gold-2) overlaying on top. More details can be seen along the nylon tongues, leather lining, and matching laces. Image Credit: Nike, [hypebeast](https://hypebeast.com/2023/3/nike-air-max-1-co-jp-michigan-official-look-release-info-fj5479-410) ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 90% | Activity: 71% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Premium Sneaker Color-blocking:** Opportunity for brands to create color-blocked sneakers with luxurious textures. - **Concept Japan Series:** Opportunity for brands to release exclusive products under a region-specific concept. - **Women's Exclusive Sneakers:** Opportunity for brands to release premium sneakers exclusively for women. ### Where This Applies - **Footwear:** Footwear brands can explore premium constructions, exclusive iterations and women’s products. - **Fashion and Apparel:** Fashion and apparel brands can experiment with color-blocking and texture trends in their collections for streetwear enthusiasts. - **E-commerce and Retail:** Retailers can utilize region-specific concepts for exclusive digital drops, targeting specific geographic markets and customer niches. ## Related on Trend Hunter - [Deep Navy Tonal Sneakers](https://www.trendhunter.com/trends/midnight-navy-colorway-1.md) - [Soft Brown Chunky Sneakers](https://www.trendhunter.com/trends/velvet-brown.md) - [Yellow Patterned Bold Sneakers](https://www.trendhunter.com/trends/university-gold-2.md) - [Neutral Tonal Premium Sneakers](https://www.trendhunter.com/trends/cave-stone-colorway.md) - [Multi-Color Spring Sneakers](https://www.trendhunter.com/trends/air-max-90-1.md) - [Patterned Chunky Textural Sneakers](https://www.trendhunter.com/trends/air-max-95-sneaker-collaboration.md) - [Tropical-Inspired Sneaker Colorways](https://www.trendhunter.com/trends/peach-and-teal.md) - [Monochromatic Metallic Sneakers](https://www.trendhunter.com/trends/air-max-90-usa.md) - [Monochromatic Patterned Sneakers](https://www.trendhunter.com/trends/thunderstorm-colorway.md)