# Midnight Courtside Kicks The Air Jordan Retro V.1 Delivers Fresh Style for on and off the Court By Jaime Neely | Published 2011-08-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/air-jordan References: [freshnessmag](http://www.freshnessmag.com/2011/08/03/air-jordan-retro-v-1/) & [nike](http://www.nike.com/jumpman23/index.html) Just in time for the new season and back to school is the anticipated release of the Air Jordan Retro V.1 sneaker for men. Modeled after the [Air Jordan 1](https://www.trendhunter.com/trends/hornetscolored) basketball shoe, the Air Jordan Retro V.1 shoe is a stylish and casual alternative footwear option. The design of the shoe features a black suede exterior with a white sole, neon yellow thin laces and an elephant patterned [Nike](https://www.trendhunter.com/trends/reverse-metallic) [Swoosh](https://www.trendhunter.com/trends/legend-light-brown). The unique design of the Air Jordan Retro V.1 shoe also features a white 'Jumpman' on the tongue and the Air Jordan logo on the heel. **Implications** - Today's consumers will likely invest in products that are an extension or spin-off edition of an item of a brand they already prefer. Businesses will benefit by offering a wide range of products with comparable desirable qualities. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 69% | Activity: 17% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Alternative Footwear:** Businesses can explore opportunities in creating stylish and casual alternative footwear options. - **Brand Spin-offs:** Businesses can capitalize on consumers' preference for spin-off editions of their favorite brands. - **Unique Design Features:** There is potential for businesses to differentiate themselves by incorporating unique design features in their products. ### Industries Being Reshaped - **Footwear Industry:** The footwear industry can explore opportunities in creating alternative and stylish footwear options for consumers. - **Fashion Industry:** Businesses in the fashion industry can capitalize on consumers' preference for brand spin-offs. - **Design Industry:** There is potential for businesses in the design industry to differentiate themselves by incorporating unique design features in their products. ## Related on Trend Hunter - [Richly Green-Toned Sneakers](https://www.trendhunter.com/trends/jordan-retro-1-high.md) - [Monochromatic Relaunched Basketball Shoes](https://www.trendhunter.com/trends/reverse-metallic.md) - [Basketball Team-Tonal Mid-Cut Sneakers](https://www.trendhunter.com/trends/hornetscolored.md) - [Stark Red-Tonal Basketball Shoes](https://www.trendhunter.com/trends/fire-red-colorway.md) - [Crimson Tonal Retro Sneakers](https://www.trendhunter.com/trends/retro-dune-red.md) - [Metallic Silver-Tinged Sneakers](https://www.trendhunter.com/trends/1-low-method-of-make-v3.md) - [Luxe Creamy Retro Sneakers](https://www.trendhunter.com/trends/phantom-colorway-1.md) - [Deep Navy Tonal Sneakers](https://www.trendhunter.com/trends/midnight-navy-colorway-1.md) - [Chunky Monochromatic Sneakers](https://www.trendhunter.com/trends/jordan-4-3.md)