# Cardboard Sneaker Packaging The Air Jordan XIV Pizza Box Offers a Blueprint for the Shoe By Meghan Young | Published 2011-11-22 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/air-jordan-xiv-pizza-box References: [hypebeast](http://hypebeast.com/2011/11/air-jordan-xiv-pizza-box/) & [nike](http://www.nike.com/jumpman23/index.html) As much as excessive product packaging is being frowned upon due to its negative environmental impact, creative concepts like the Air Jordan XIV Pizza Box are still effective from a marketing standpoint. Especially since the packaging becomes part of the product. With this in mind, these applications can be even better than [sustainable, compostable and recyclable packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge). The Air Jordan XIV Pizza Box is essentially a blueprint for the new Air Jordan XIV sneaker, which was inspired by the Ferrari. For those crafty, [DIY sneakerheads](https://www.trendhunter.com/trends/packaging-station) out there, though, it can actually be assembled to create a replica model of the shoe. Inside the '[pizza box](https://www.trendhunter.com/trends/lockable-pizza-boxes)' lies a white t-shirt with the same blueprint graphically etched on it. This blueprint shows off the impeccable construction of the Air Jordan XIV sneaker. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 35% | Activity: 50% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Packaging:** The Air Jordan XIV Pizza Box demonstrates the potential for sustainable packaging that becomes part of the product. - **Interactive Packaging:** The DIY assembly feature of the Air Jordan XIV Pizza Box showcases the opportunity for interactive packaging experiences. - **Marketing Innovation:** The Air Jordan XIV Pizza Box highlights the effectiveness of creative packaging concepts for marketing purposes. ### Where This Applies - **Footwear:** The Air Jordan XIV Pizza Box presents a disruptive innovation opportunity for the footwear industry to enhance product packaging and marketing strategies. - **Sports Apparel:** The Air Jordan XIV Pizza Box offers an opportunity for disruptive innovation in the sports apparel industry by incorporating interactive packaging designs. - **Retail:** The Air Jordan XIV Pizza Box suggests a disruptive innovation opportunity for the retail industry to use unique packaging concepts as a marketing tool for products. ## Related on Trend Hunter - [Mushroom-Based Sneaker Boxes](https://www.trendhunter.com/trends/mr-bailey-x-adidas-originals-ozlucent.md) - [Co-Branded Beverage Boxes](https://www.trendhunter.com/trends/beverage-box.md) - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md) - [Transformative Pizza Box Tables](https://www.trendhunter.com/trends/the-moving-box-table.md) - [High-Quality Pizza Packaging](https://www.trendhunter.com/trends/printed-pizza-boxes.md) - [Building Block Footwear Models](https://www.trendhunter.com/trends/lego-air-jordan-11.md) - [Skateable Cardboard Shoes](https://www.trendhunter.com/trends/cardboard-chaos.md) - [Cooling Mushroom Packaging](https://www.trendhunter.com/trends/mushroom-packaging-1.md) - [Hockey-Inspired Pizza Promotions](https://www.trendhunter.com/trends/hockey-box.md)