# Revived Superbike Sneakers The Air Jordan IV Motorsports Pays Tribute to MJ's Racing Team By Michael Hines | Published 2017-03-22 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/air-jordan-iv-motorsports References: [autoblog](http://www.autoblog.com/2017/03/22/superbike-nike-air-jordan-iv-motorsport-sneakers-official/?ncid=edlinkusauto00000015) & [nike](http://www.nike.com/us/en_us/c/jordan) Nike has announced that it will be releasing a limited run of the Air Jordan IV Motorsports. The sneaker was originally created back in 2006 and was only available to a select group of people. Said group wasn't made up of sneakerheads but rather members of the Michael Jordan Motorsports Superbike team. The [white, black and blue colorway](https://www.trendhunter.com/trends/black-toe-version) comes from the team's colors. Said colors were sourced from the [University of North Carolina Tar Heels](https://www.trendhunter.com/trends/aircraft-livery) [basketball team](https://www.trendhunter.com/trends/ja-2) where Jordan starred in college. Unlike the first run, the new Air Jordan IV Motorsports will be available to the public, with a rumored price of $190. Like the original shoes this reissue will be made in extremely limited numbers. The price is significantly more affordable than what current copies of the original shoes go for -- one pair was put for sale back in 2015 for an outstanding $30,000. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 85% | Activity: 55% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Limited Edition Sneakers:** Creating limited edition sneakers can drive hype and exclusivity, increasing demand and sales. - **Nostalgic Reissues:** Reissuing popular sneakers from the past can tap into consumers' nostalgia, creating new sales opportunities. - **Collaboration with Sports Teams:** Partnering with sports teams to design sneakers can generate brand loyalty and tap into dedicated fan bases. ### Where This Applies - **Footwear:** Innovative sneaker designs and limited edition releases can differentiate brands and drive sales in the highly competitive footwear industry. - **Fashion and Apparel:** Collaborating with sports teams for apparel and sneakers can enhance brand image and attract fans and enthusiasts. - **Collectibles and Memorabilia:** Limited edition reissues of popular sneakers can create a valuable market for collectors and fans of iconic brands. ## Related on Trend Hunter - [Monochromatic Timeless Sneakers](https://www.trendhunter.com/trends/white-thunder.md) - [Monochromatic Speckled Sneakers](https://www.trendhunter.com/trends/white-cement-colorway.md) - [Greyscale Leather Speckled Sneakers](https://www.trendhunter.com/trends/fear-colorway-1.md) - [Monochromatic Relaunched Basketball Shoes](https://www.trendhunter.com/trends/reverse-metallic.md) - [Sleek Minimal Sneaker Colorways](https://www.trendhunter.com/trends/fear-colorway.md) - [Sneaker-Inspired Painted Race Cars](https://www.trendhunter.com/trends/kurt-busch.md) - [Chunky Metallic-Tinged Sneakers](https://www.trendhunter.com/trends/sail-and-metallic-gold.md) - [Monochromatic Smokey Hi-Cut Sneakers](https://www.trendhunter.com/trends/irregular-shadow.md) - [Floral Adorned Blue Sneakers](https://www.trendhunter.com/trends/forget-me-not.md)