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# Decadent Dessert Footwear
The Air Jordan Future Premium Dark Chocolate is Sumptuously Sweet

By Michael Hemsworth | Published 2014-10-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/air-jordan-future-premium-dark-chocolate
References: [highsnobiety](http://www.highsnobiety.com/2014/10/12/air-jordan-future-premium-dark-chocolate/) & [nike](http://nike.com/)

If you're looking for a more organic route to take with your color palette this season then the Air Jordan Future Premium Dark Chocolate might be just what you're looking for. Featuring a deep, sumptuous tone that's literally as smooth as its name, the Air Jordan Future Premium Dark Chocolate features a textured leather upper that's woven to produce a look of complete perfection from far away but a feast for the eyes up close that will also provide unparalleled flexibility when walking.

Matched with a subtle, off white sole, the Air Jordan Future Premium Dark Chocolate is a pair of lifestyle sneakers that will clearly look fantastic on the court or off no matter what they're paired with.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 57% | Activity: 57% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Organic Color Palette:** Disruptive Innovation Opportunity: Develop a line of fashion accessories and clothing that embraces earthy tones and organic color schemes.
- **Textured Leather:** Disruptive Innovation Opportunity: Create a range of luxury leather products with unique textures and patterns to enhance visual appeal and provide a tactile experience.
- **Lifestyle Sneakers:** Disruptive Innovation Opportunity: Design and market versatile sneakers that seamlessly transition between sports activities and daily wear, appealing to both athletes and fashion-conscious individuals.

### Who This Affects Most

- **Fashion Accessories:** Disruptive Innovation Opportunity: Explore the intersection of fashion and lifestyle by creating accessories that reflect current consumer preferences for luxury and versatility.
- **Luxury Leather Goods:** Disruptive Innovation Opportunity: Develop a range of high-end leather products that incorporate unique textures and patterns, offering customers a tactile and visually appealing experience.
- **Athletic Footwear:** Disruptive Innovation Opportunity: Combine performance and style in athletic footwear, capturing a broader market that values both functionality and fashion-forward design.

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