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# Undercover Multi-Colored Cleats
Michael Grabtree Dons Air Jordan Cleats in Vibrant Red

By Jonathon Brown | Published 2013-01-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/air-jordan-cleats
References: [hypebeast](http://hypebeast.com/2013/1/air-jordan-xx8-inspired-football-cleats) & [nike](http://www.nike.com)

The Jordan brand known for producing cutting edge basketball shoes stepped into the professional football ranks in a big way last week with the Air Jordan cleats.

Inspired by the Air Jordan XX8, the cleats were spotted on Michael Crabtree's feet as he played in a playoff game for the San Francisco 49ers on Sunday. The Air Jordan cleats are decidedly minimalist in design, with no laces or zippers exposed at all.

The cleats feature a red and white exterior layer anchored by a large velcro strap. Even the teeth of these cleats are color coordinated in red and white. Underneath the outer shell is a bold lime green Lunarlon cushioning revealed by an asymmetrical zipper.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 21% | Activity: 56% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Minimalist Design Cleats:** Opportunity for disruption: Create sports footwear with minimalist design, focusing on comfort and functionality.
- **Color-coordinated Cleats:** Opportunity for disruption: Develop customizable sports cleats with color-coordinated designs for personalization and team branding.
- **Asymmetrical Zipper Cleats:** Opportunity for disruption: Design innovative sports cleats with asymmetrical zippers that provide easy access and enhanced aesthetics.

### Who This Affects Most

- **Sports Footwear:** Opportunity for disruption: Explore new materials and construction techniques to create advanced and high-performance sports footwear.
- **Customization and Personalization:** Opportunity for disruption: Build platforms and technologies that enable customers to customize and personalize their sports footwear.
- **Athletic Fashion:** Opportunity for disruption: Merge sports functionality with stylish designs to cater to the growing demand for fashionable athletic footwear.

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