# Women-Empowering Sporty Sneakers Bephies Beauty Supple Updates the Air Jordan 7 Sneakers By Amy Duong | Published 2022-07-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/air-jordan-7 References: [hypebeast](https://hypebeast.com/2022/7/bephies-beauty-supply-air-jordan-7-sp-official-look-release-info) Women's-centric streetwear imprint Bephies Beauty Supply introduces a new iteration of the signature [Air Jordan 7](https://www.trendhunter.com/trends/igloo-air-jordans) sneaker model this season. The brand is a strong supporter of women of color and the [LGBTQ](https://www.trendhunter.com/trends/skittles-and-queer-britain)+ creative community. It has the mission of bringing a progressive perspective of beauty and fashion through an inclusive angle. The sneaker is designed with a palette that blends together hues of [Sanddrift, Malt, Peach Cream](https://www.trendhunter.com/trends/earth-colorway), and Turf Orange. The court-ready sneaker model is also lined with mesh materials to add some breathtability. In the interior, there is also the addition of the drawstring toggle for a more secure fit on the top of the traditional laces. The rest of the shoe includes branding accents at the Swoosh detail and embroidery at the toe. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 73% | Activity: 43% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Women-empowering Sneakers:** Designing sneakers specifically for women customers that empower them both on the court and off can be an effective innovation opportunity in the sports apparel industry. - **Inclusive Streetwear:** Focusing on inclusivity and support for underrepresented communities in fashion through design, marketing, and social activism is a potential disruptive trend in the fashion industry. - **Breathable Sportswear:** Introducing innovative materials and technologies that enhance the breathability and comfort of sportswear items like shoes and garments could create a significant shift in the market and attract more customers. ### Who This Affects Most - **Sportswear:** The sports apparel industry can explore creating inclusive and empowering products that specifically cater to women of color and the LGBTQ+ community. - **Streetwear:** The streetwear industry can adopt more inclusive marketing strategies and designs that support marginalized communities and promote progressive perspectives of beauty and fashion. - **Footwear:** Footwear manufacturers can prioritize creating breathable and comfortable shoes using new materials and innovations, and also explore designing empowering sportswear items for women and minority groups. ## Related on Trend Hunter - [Richly Green-Toned Sneakers](https://www.trendhunter.com/trends/jordan-retro-1-high.md) - [Luxe Creamy Retro Sneakers](https://www.trendhunter.com/trends/phantom-colorway-1.md) - [Chocolate-Inspired Tonal Sneakers](https://www.trendhunter.com/trends/golden-ticket-colorway.md) - [Summer Sneaker Colorways](https://www.trendhunter.com/trends/igloo-air-jordans.md) - [Colorful Women's Basketball Sneakers](https://www.trendhunter.com/trends/womens-basketball-sneakers.md) - [Chic Satin Pink Sneakers](https://www.trendhunter.com/trends/satin-pink.md) - [Chunky Metallic-Tinged Sneakers](https://www.trendhunter.com/trends/sail-and-metallic-gold.md) - [Textural Logo High-Top Sneakers](https://www.trendhunter.com/trends/chenille-design.md) - [Brutalist Monochromatic Retro Sneakers](https://www.trendhunter.com/trends/air-jordan-4.md)