# Rapper Basketball Sneakers These Air Jordan 6 OVO Sneakers Were Designed by Drake By M | Published 2014-07-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/air-jordan-6-ovo References: [sneakernews](http://sneakernews.com/2014/06/01/ovo-air-jordan-6/) & [nike](http://www.nike.com/us/en_us/c/jordan) The Air Jordan 6 OVO sneakers were released to the public over the weekend after much awaited anticipation. Drake was co-designer for these sleek basketball kicks as they cleverly tie into Drake’s line of [basketball-inspired sportswear](https://www.trendhunter.com/trends/ovo-golf-collection). These kicks would look fierce on and off the basketball court. Since Drake became a brand ambassador for the [Toronto Raptors](https://www.trendhunter.com/trends/gradey-dick) team, Toronto’s basketball scene has received a serious aesthetic makeover that seamlessly mixes rap and basketball culture. Drake’s luxurious gold and black colorway and [OVO golden owl sketch](https://www.trendhunter.com/trends/ovo-x-wwe) are staples of the Air Jordan 6 OVO sneakers. These athletic shoes come with the traditional high-top Air Jordan silhouette complete with black suede, gold interior and gold and black laces. Along the back of the shoe is Drake’s signature OVO owl logo. Stylish Purple and gold soles complete the look. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 25% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Rapper-inspired Sneakers:** The intersection of music and fashion presents opportunities for collaborations and customized products that appeal to fans and fashion enthusiasts alike. - **Athlete Brand Ambassadors:** Brands can leverage the influence and style of popular athletes to extend their reach and resonate with new audiences. - **Luxury Sportswear:** High-end designs and collaborations in athletic apparel offer new opportunities for brands to tap into the growing demand for stylish and functional activewear. ### Who This Affects Most - **Fashion and Apparel:** Brands in the fashion and apparel industry can explore collaborations with music artists, athletes, and other celebrities to create unique and trendy products. - **Sporting Goods:** Companies in the sporting goods industry can benefit from partnerships with athletes and celebrities to create custom products and increase brand recognition. - **Entertainment and Media:** Entertainment and media companies can leverage the influence of popular musicians and athletes to appeal to younger audiences and increase engagement with their content. ## Related on Trend Hunter - [Speckled Minimal Basketball Shoes](https://www.trendhunter.com/trends/reverse-oreo.md) - [Basketball-Shaped Sneakers](https://www.trendhunter.com/trends/the-baller.md) - [Global Games-Inspired Sneakers](https://www.trendhunter.com/trends/air-jordan-6-retro.md) - [Vibrant Orange Textural Sneakers](https://www.trendhunter.com/trends/hot-step-2.md) - [Richly Green-Toned Sneakers](https://www.trendhunter.com/trends/jordan-retro-1-high.md) - [Merged Hybrid Basketball Shoes](https://www.trendhunter.com/trends/air-jordan-23.md) - [Red-Accented Basketball Sneakers](https://www.trendhunter.com/trends/true-red-colorway.md) - [Streetwear-Style Golf Apparel](https://www.trendhunter.com/trends/callaway.md) - [Monochromatic Relaunched Basketball Shoes](https://www.trendhunter.com/trends/reverse-metallic.md)