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# Retro Patriotic Sneakers
The Air Jordan 6 Low White Infrared Hits Stores July 4th

By Vasiliki Marapas | Published 2015-07-03 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/air-jordan-6-low
References: [highsnobiety](http://www.highsnobiety.com/2015/07/02/air-jordan-6-low-white-infrared/) & [nike](http://www.nike.com/us/en_us/c/jordan)

The fourth of July is an important date for many -- it marks the adoption of the Declaration of Independence -- but it's about to become even more special for sneaker fans. Specifically, the Air Jordan 6 Low 'White Infrared' is set to drop on American Independence Day. How patriotic of the Jordan brand! It's also just in time for a summer release.

The new White Infrared shoe features a [white leather upper](https://www.trendhunter.com/trends/white-thunder) and black lowlights, modeling itself after the original high-top design of the Air Jordan 6 White Infrared. Sticking with the theme, this new variation of the classic shoe includes 'Infrared 23' accents midsole, while the [translucent outsole](https://www.trendhunter.com/trends/pure-money) is adorned with the [Jumpman](https://www.trendhunter.com/trends/reverse-oreo) logo.

American sneaker fans everywhere, rejoice!

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 85% | Activity: 84% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Key Themes Behind This Trend

- **Patriotic Sneaker Releases:** Opportunity for retail brands to take advantage of national holidays by releasing limited edition collections.
- **Heritage-inspired Sneaker Designs:** Opportunity for sneaker manufacturers to tap into the nostalgia trend by creating designs that pay homage to iconic sneaker designs from the past.
- **Limited Edition Sneaker Culture:** Opportunity for sneaker collectors to expand their collections with highly coveted limited edition designs released on a seasonal or holiday basis.

### Where This Applies

- **Sportswear Retail:** Opportunity for sportswear retailers to release limited edition collections in line with seasonal or holiday milestones to increase brand engagement and sales.
- **Sneaker Manufacturers:** Opportunity for sneaker manufacturers to experiment with heritage-inspired designs and seasonal limited edition releases to boost brand recognition and sales.
- **Collectible Sneaker Marketplace:** Opportunity for collectible sneaker marketplaces to capitalize on the hype surrounding highly coveted limited edition releases, creating a new niche market for collectors.

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