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# Bumblebee Basketball Shoes
Nike Re-Releases Air Jordan 4 Thunder with Suede Upper Section

By Jonathon Brown | Published 2012-12-02 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/air-jordan-4-thunder
References: [highsnobiety](http://www.highsnobiety.com/2012/11/29/air-jordan-4-retro-thunder/) & [nike](http://www.nike.com/ca/en_ca/)

[Nike](https://www.trendhunter.com/trends/reverse-metallic) keeps the re-releases coming with the Air Jordan 4 Thunder. These killer [black and yellow shoes](https://www.trendhunter.com/trends/air-max-95-3) hark back to the original release in 2006.

This marks another in a line of re-releases by Nike this year including the Nike Shox BB4 Olympic and a bevy of models worn by the 1992 Dream Team olympic men's basketball team.

The Air Jordan 4 Thunder was originally released in limited quantity as part of the Air Jordan Motorcyle Race Team and have been a hot commodity among collectors ever since.

The release date for the Air Jordan 4 Thunder was originally scheduled for November 17, 2012, but will now release December 8th in Japan and December 22nd in the US.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 48% | Activity: 62% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Key Themes Behind This Trend

- **Re-releases of Retro Basketball Shoes:** Opportunity for brands to capitalize on nostalgia and bring back popular sneakers from the past with modern updates.
- **Limited Edition Sneaker Releases:** Demand for exclusive and rare sneakers presents opportunities for brands to create hype and drive sales.
- **Collectible Sneaker Market:** Potential for brands to tap into the growing market of sneaker collectors and enthusiasts by releasing highly sought-after limited edition sneakers.

### Where This Applies

- **Footwear and Apparel:** Companies can leverage the demand for retro basketball shoes to drive sales and brand loyalty.
- **Fashion and Lifestyle:** Brands can target sneaker enthusiasts and collectors by offering exclusive limited edition releases.
- **Sporting Goods:** Opportunity to create innovative marketing campaigns around limited edition basketball shoe releases, attracting both athletes and collectors.

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