# 90s Sitcom-Inspired Shoes The Air Jordan 28 SE ‘Bel Air’ is An Ode to the Show We Know By Thomas Wade-West | Published 2013-10-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/air-jordan-28 References: [hypebeast](http://hypebeast.com/2013/9/air-jordan-xx8-se-bel-air) The Air Jordan 28 SE is the newest upcoming release of Jordan’s Brand’s ‘Bel Air’ themed collection. Earlier sneakerheads witnessed photos of the Jordan V ‘Bel Air’ colorway, and fans get a sneak peak at this new drop. The Air Jordan 28 is the latest official [Jordan Brand](https://www.trendhunter.com/trends/1-low-method-of-make-v3) model to release—and is a particularly performance-focused model for the sport of basketball. The 28 SE is known for its removal of the zipper-esque upper (on the original 28,) replaced with standard mid-top paneling. This particular model features a pink/grey/green/light blue camouflage colorway. A deep purple tongue and laces, alongside a black midsole (and Flightplate) accentuate the rest of the sneaker. Combine that with a multi-colored outsole and you have a seriously vibrant sneaker on your hands. The ‘Bel Air’ Air Jordan 28 is set to drop later this year, keep your eyes peeled. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 48% | Activity: 76% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Ode to 90s Sitcoms:** Disruptive innovation opportunity: Create nostalgic-themed products and collaborations that tap into the 90s sitcom trend. - **Performance-focused Sneakers:** Disruptive innovation opportunity: Develop innovative athletic footwear with advanced features to enhance performance in sports. - **Vibrant Colorways:** Disruptive innovation opportunity: Experiment with bold and unconventional color combinations to create visually striking sneakers. ### Sectors Adopting This - **Fashion and Apparel:** Disruptive innovation opportunity: Integrate pop culture references and nostalgia into clothing and accessories to appeal to the millennial and Gen Z market. - **Sports and Fitness:** Disruptive innovation opportunity: Combine fashion-forward design with cutting-edge technology to create high-performance athletic gear for athletes and fitness enthusiasts. - **Entertainment and Media:** Disruptive innovation opportunity: Collaborate with popular TV shows and movies to create limited edition merchandise that resonates with fans. ## Related on Trend Hunter - [Expanded Simplistic Mid Sneakers](https://www.trendhunter.com/trends/rare-air.md) - [Stealthy Colorblocked Basketball Shoes](https://www.trendhunter.com/trends/flu-game-colorway.md) - [Pale Green-Tonal Basketball Shoes](https://www.trendhunter.com/trends/abundance-colorway.md) - [Red-Accented Basketball Sneakers](https://www.trendhunter.com/trends/true-red-colorway.md) - [Sleek Minimal Sneaker Colorways](https://www.trendhunter.com/trends/fear-colorway.md) - [Monochromatic Hybrid Sneakers](https://www.trendhunter.com/trends/air-jordan-23-1.md) - [Taupe-Tinged Basketball Sneakers](https://www.trendhunter.com/trends/irregular-shadow-colorway.md) - [Merged Hybrid Basketball Shoes](https://www.trendhunter.com/trends/air-jordan-23.md) - [Stealthy Tonal Basketball Sneakers](https://www.trendhunter.com/trends/gamma-blue.md)