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# Anniversarial Athletic Attire
Colleges to Wear Air Jordan 2010 Silver Anniversary Jerseys

By Brian G Randles | Published 2010-02-25 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/air-jordan-2010-silver-anniversary
References: [highsnobiety](http://www.highsnobiety.com/news/2010/02/25/air-jordan-2010-silver-anniversary-college-edition-uniform/) & [nike](http://www.nike.com/jumpman23/)

The Air Jordan 2010 Silver Anniversary collection is here. Featuring [all-silver warm-ups, shoes and jerseys](https://www.trendhunter.com/trends/reverse-metallic), the schools selected to wear the attire should feel very, very lucky. Which schools you ask? Cal, North Carolina and Georgetown are the chosen few. I totally get UNC, but Cal and Georgetown? What about those high-flyin', alley-oopin', straight-ballin' Kentucky Wildcats Mr. Jordan?

It's okay, we've got a [pretty good cheerleader](http://wagwaggon.com/uploaded_images/LeBron-Y-at-Rupp-744093.jpg) anyway. GO CATS BABY!

Check out the entire [Jordan Silver 25 Anniversary collegiate collection](https://www.trendhunter.com/trends/the-campus-collection) above.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 42% | Activity: 41% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Silver Anniversary Collection:** Opportunity for clothing brands to create limited-edition anniversary collections for sports teams or universities.
- **Collaborations with Sports Icons:** Potential for sports brands to collaborate with iconic athletes to create exclusive athletic attire for specific schools or teams.
- **Exclusivity in Athletic Attire:** Demand for limited-edition and exclusive athletic apparel, creating opportunities for brands to offer unique clothing options for specific schools or events.

### Who This Affects Most

- **Sporting Goods:** Disruptive innovation opportunity for sporting goods companies to partner with universities and create customized athletic attire.
- **Fashion:** Fashion brands can tap into the trend of limited-edition athletic wear collections for universities, targeting both sports enthusiasts and fashion-forward individuals.
- **Collegiate Merchandise:** Opportunity for companies specializing in collegiate merchandise to expand their product offerings by collaborating with iconic athletes and sports brands.

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