# AR Sneaker Teases Nike is Using AR to Showcase the New Air Jordan 11 Concord By Justin Lam | Published 2018-12-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/air-jordan-11-concord References: [hypebeast](https://hypebeast.com/2018/11/air-jordan-11-concord-closer-look-release-date) & [engadget](https://www.engadget.com/2018/11/28/nike-snkrs-app-ar-air-jordan-11-concord/) [Nike](https://www.trendhunter.com/trends/airimagination) obviously sees AR as a powerful tool for footwear as it recently released an AR tease for the upcoming Air Jordan 11 Concord sneakers. Unveiled inside the Nike [SNKRS](https://www.trendhunter.com/trends/nike-snkrs-reserve) app, the Air Jordan 11 Concord tease expands the AR capabilities of the app beyond helping in "the hunt" or serving as an "unlock trigger." Rather, the AR tease aims to "[enhance the shopping experience](https://www.trendhunter.com/trends/spotselfie-ar-meta-stores)" for all users. To access the AR tease, users simply need to find the shoe, tap a camera button, and tap a flat surface to 'pin' the sneakers and walk around them. Of course, this won't be the same as actually putting the sneakers on, but it is much better than simply staring at photos and wondering if you'll like the style. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 75% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **AR Sneaker Shopping:** The use of AR technology for sneaker shopping enhances the user experience and helps increase sales. - **AR Teasers:** Using AR to create teasers for new products increases excitement among consumers and adds to the marketing strategy. - **AR Enhancements:** The use of AR to enhance shopping experiences can be applied to other industries beyond sneaker shopping. ### Sectors Adopting This - **Retail:** The retail industry can use AR technology to enhance customer experiences and increase sales through immersive shopping experiences. - **Marketing:** The marketing industry can use AR technology to create innovative advertising campaigns and product teasers. - **Hospitality:** The hospitality industry can use AR technology to enhance guest experiences with interactive tools that provide information and immersive experiences. ## Related on Trend Hunter - [Magazine-Integrated QR Features](https://www.trendhunter.com/trends/arcade.md) - [AI-Backed Sneaker Design Platforms](https://www.trendhunter.com/trends/airimagination.md) - [Gamified AR Footwear Fittings](https://www.trendhunter.com/trends/tootsie-augmented-reality.md) - [AR Garment Try-Ons](https://www.trendhunter.com/trends/augmented-reality-1.md) - [Virtual Footwear Try-Ons](https://www.trendhunter.com/trends/try-on-tech.md) - [Mixed-Reality Shopping Apps](https://www.trendhunter.com/trends/apple-vision-pro-shopping-app.md) - [Interactive Arcade Storefronts](https://www.trendhunter.com/trends/ar-storefront.md) - [AR Retail Kiosks](https://www.trendhunter.com/trends/big-digital-and-deepar.md) - [Gen-Z-Focused AR Campaigns](https://www.trendhunter.com/trends/tryon-haul-lens.md)