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# Subtle Kids Streetwear Sneakers
Nike's New Air Jordan 1 Mid for Kids are Simple and Stylish

By Madison Mackay | Published 2018-03-26 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/air-jordan-1-mid
References: [hypekids](https://hypekids.com/2018/3/nike-air-jordan-1-mid-black-where-to-buy) & [renarts](https://renarts.com/collections/new-arrivals-7/products/kids-air-jordan-1-mid-bg-554725-049)

Popular athletic wear company [Nike](https://www.trendhunter.com/trends/swoosh-1-trainer) recently released the new Air Jordan 1 Mid in sizes for babies, toddlers and kids. Classically designed to be a basketball shoe, this style is perfect both on and off the court.

The shoes feature a subtle yet stylish design, as an all-black take on the brand's classic silhouette. The black material with white branding creates a visually interesting contrast to make any kid look sophisticated. The neutral shoes are made with high-quality materials, to ensure a long lifespan, as well as all-day comfort throughout a young one's many adventures.

The new Air Jordan 1 Mid sneakers for kids by Nike add a pop of stylish streetwear design to a classic [all-black leather shoe](https://www.trendhunter.com/trends/black-toe-version). The new style is available online now for $90.

## Trend Insights (Trend Hunter)

- Score: 0.3/10
- Popularity: 1% | Activity: 1% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Alpha
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### Key Themes Behind This Trend

- **Kids Streetwear Fashion:** The release of Nike's Air Jordan 1 Mid for kids taps into the growing trend of streetwear fashion for children, offering a stylish and fashionable option for young individuals.
- **Subtle and Minimalist Design:** The all-black colorway and clean branding of the new Air Jordan 1 Mid sneakers reflect a trend towards subtle and minimalist designs in the kids' footwear industry, providing an opportunity for brands to cater to the demand for understated fashion.
- **Long-lasting and Comfortable Materials:** The use of high-quality materials in the construction of the Air Jordan 1 Mid sneakers highlights a trend towards durable and comfortable footwear for kids, suggesting opportunities for innovation in material technology and production methods.

### Where This Applies

- **Children's Footwear:** The launch of Nike's Air Jordan 1 Mid for kids showcases the potential for disruption and growth within the children's footwear industry, as brands explore new and stylish options for young consumers.
- **Streetwear:** The introduction of streetwear-inspired sneakers for kids presents a disruptive opportunity for the streetwear industry to expand its target market to a younger demographic and capitalize on the rising popularity of streetwear fashion among children.
- **Fashion Retail:** The trend of subtle and minimalist design in kids' sneakers indicates a potential for disruptive innovation within the fashion retail industry, as brands adapt to meet the demand for sleek and fashionable options for children.

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