# Canned Air Deliveries Green and Clean Air Sells Australian Air in a Can to People in China By Mishal Omar | Published 2016-05-03 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/air-in-a-can References: [innovationamerica.us](http://www.innovationamerica.us/index.php/innovation-daily/53214-entrepreneurs-are-selling-australias-fresh-air-in-a-can-to-china) Australian business Green and Clean Air have come up with an interesting idea to sell Australian air in a can to China, a country known for having [high levels of pollution](https://www.trendhunter.com/trends/airmega-50) and poor air quality in many areas. The company collects air from various locations across Australia and claims that each location offers a [unique scent](https://www.trendhunter.com/trends/atmosphere-demotion). According to the co-founders, the beach air offers a taste of the sea and the mountain air smells like eucalyptus trees. Each can holds about 130 to 140 deep breaths of air. The air in a can is targeted towards the middle-class demographic in China, as they seem to be focusing more and more on their health and well-being. With this shift towards health consciousness, the company says they have received very positive feedback about their product. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 48% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) ## Key Themes ### Why This Trend Is Growing - **Air Quality Awareness:** There is a growing trend for people to prioritize their health and well-being by seeking clean air solutions to combat pollution and poor air quality. - **Environmental Tourism:** The unique scents of air from different locations are becoming a selling point for tourism and travel, offering the opportunity to experience distinct and fresh air environments. - **Novelty Consumer Products:** The popularity of Green and Clean Air's product suggests a trend for consumers to seek out unique and unusual products, even if their practical applications are limited. ### Industries Being Reshaped - **Air Filtration:** Opportunities for air filtration companies to capitalize on the awareness of air quality and offer solutions to combat pollution in urban areas. - **Tourism:** Opportunities for tourism companies to market and sell unique air environments as a part of an immersive travel experience. - **Retail:** Opportunities for retailers to develop novelty products that appeal to consumers seeking unique and unusual items. ## Related on Trend Hunter - [Affordable Portable Air Purifiers](https://www.trendhunter.com/trends/pureaura.md) - [Scent-Based Water Bottles](https://www.trendhunter.com/trends/air-up.md) - [All-Natural Air Care Products](https://www.trendhunter.com/trends/air-care-product.md) - [Painterly Air Purifiers](https://www.trendhunter.com/trends/airmega-250-art-x-hailyhills.md) - [Metaphor-Inspired Air Quality Monitors](https://www.trendhunter.com/trends/canairi.md) - [Natural Oil Air Fresheners](https://www.trendhunter.com/trends/natural-air-freshener-sprays.md) - [Plant-Shaped Air Purifiers](https://www.trendhunter.com/trends/artsy-air-purifiers.md) - [Algae-Powered Air Purifiers](https://www.trendhunter.com/trends/algenair-aerium.md) - [Air-Purifying Stroller Canopies](https://www.trendhunter.com/trends/airpurifying-stroller.md)