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# Acrobatic Ninja Art
'Air Hijackers' by Dani Shimoni Celebrates Movement & Stealth

By Marissa Brassfield | Published 2010-06-06 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/air-hijackers-by-dani-shimoni
References: [behance.net](http://www.behance.net/Gallery/Air-Hijackers/514067) & [danishimoni](http://www.danishimoni.com/)

'Air Hijackers' by Dani Shimoni is the sort of shoot that makes me wish I'd continued with gymnastics as a tot. The black-and-white shoot follows two [acrobatic dancers](https://www.trendhunter.com/trends/forest-dancer) jumping around in [black masks, leggings](https://www.trendhunter.com/trends/ninja-suits) and even short tutus. While these models' movements are a beautiful art all their own, the way Shimoni has captured them is special as well.

See more shots from 'Air Hijackers' by Dani Shimoni above.

**Implications** - The [ninja for youth consumers](https://www.trendhunter.com/trends/ninja-luxe-caf) represents a character that lives on the fringe and does not follow a traditional lifestyle. This demographic prizes an unconventional lifestyle that is altogether different from that of their parents. Companies need to be mindful of this fact in order to form a meaningful connection with this group.

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 32% | Activity: 6% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Why This Trend Is Growing

- **Acrobatic Dance:** Opportunity for companies to market products towards the growing interest and appreciation for unique forms of artistic expression.
- **Ninja-themed Lifestyle:** Potential for businesses to create products and services aimed towards younger consumers seeking individuality and unconventional hobbies and interests.
- **Athletic Aesthetics in Photography:** Opportunity for photographers and fashion brands to capitalize on the trend of showcasing physically demanding performances and fusing it with high fashion.

### Industries Being Reshaped

- **Performing Arts:** Acrobatic dance and other unique forms of artistic expression may continue to trend, increasing the demand for specialized studios, classes, and training programs.
- **Fashion:** The overlap between athletic aesthetics and high fashion can provide opportunities for clothing and accessory brands to collaborate with photographers and performers for advertising campaigns.
- **Entertainment:** There may be potential for TV shows and films featuring ninja-themed characters and storylines to capitalize on the growing interest in this type of lifestyle and entertainment among younger audiences.

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