# Tortoiseshell Snow Helmets Notion Design Studio Introduces the Air Helmet By Katie Cordrey | Published 2010-02-07 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/air-helmet References: [dixonfoma.blogspot](http://dixonfoma.blogspot.com/2010/02/notion-air-helmet.html) & [designbynotion](http://www.designbynotion.com/rider-renaissance-designing-the-air-helmet/) Dublin-based Notion, a design studio, has developed a new [snow sports helmet](https://www.trendhunter.com/trends/poc-obex-connect-helmet). The Air Helmet’s ventilated design uses breathable textile padding, hard plastic exoskeleton and a peaked brim. The helmet is intended for use by average snow sports enthusiasts who want stylish, snow sports-specific head protection. The asymmetrical vents in the helmet as well as the color choices demonstrate the effort to differentiate the Air Helmet from military-influenced headwear and helmet styles from [bicycling](https://www.trendhunter.com/trends/lumos-nyxel), climbing, or other sports. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 23% | Activity: 20% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Ventilated Snow Helmets:** The Air Helmet's breathable design and innovative vents provide a disruptive innovation opportunity in the snow sports helmet industry. - **Stylish Snow Sports Head Protection:** The Air Helmet's fashionable design and color choices create a disruptive innovation opportunity for the snow sports headgear industry. - **Differentiated Snow Sports Helmets:** The Air Helmet's unique features and distinct style offer a disruptive innovation opportunity in the snow sports helmet market. ### Industries Being Reshaped - **Snow Sports Helmet Industry:** The Air Helmet's ventilated and stylish design offers a disruptive innovation opportunity in the snow sports helmet industry. - **Snow Sports Headgear Industry:** The fashionable design and color choices of the Air Helmet create a disruptive innovation opportunity in the snow sports headgear industry. - **Snow Sports Helmet Market:** The Air Helmet's unique features and distinct style provide a disruptive innovation opportunity in the snow sports helmet market. ## Related on Trend Hunter - [Interchangeable Component Sport Helmets](https://www.trendhunter.com/trends/customizable-helmet.md) - [Oceanic Recycled Helmets](https://www.trendhunter.com/trends/shellmet-helmet.md) - [Collaboration Sport Use Helmets](https://www.trendhunter.com/trends/malle-x-nexx-atp-helmet.md) - [Lightweight Surfing Helmets](https://www.trendhunter.com/trends/wtr-icon.md) - [Mirrored Winter Sport Helmets](https://www.trendhunter.com/trends/ruroc-chrome-snow-helmet.md) - [Scallop Shell-Constructed Helmets](https://www.trendhunter.com/trends/shellmet.md) - [Foldable Air Helmets](https://www.trendhunter.com/trends/the-ventete-ah1.md) - [All-in-One Winter Sport Helmets](https://www.trendhunter.com/trends/oakley-mod7-snow-helmet.md) - [3D-Printed Cycling Helmets](https://www.trendhunter.com/trends/kask.md)