# Rebooted Wheat Sneakers Nike Released a New Air Griffey Max 1 with a Subdued Colorway for Fall By Riley von Niessen | Published 2016-10-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/air-griffey-max-1 References: [hypebeast](http://hypebeast.com/2016/10/nike-air-griffey-max-1-flax) & [nike](http://www.nike.com/) As HYPEBEAST communicates, a number of new Air Griffey Max 1s have been coming out, "due to Ken Griffey, Jr.'s induction into the Baseball Hall of Fame." For the latest update, [Nike](https://www.trendhunter.com/trends/velvet-brown) covers the upper of the suede sports sneakers in a [light beige tone](https://www.trendhunter.com/trends/triple-brown), which extends all across it -- even down to the tongue, laces and straps. Due to the use of this wheat-like colorway, the new Air Griffey Max 1s are officially dubbed 'Flax.' Making use of the same thick sole that's usually seen on the silhouette, Nike allows the crisp white of the sole to contrast the rest of the upper to complement it. Meanwhile, the [Swoosh](https://www.trendhunter.com/trends/field-general-82) logo can be found on the side of the upper near the toe, standing out due to its embroidery in a lighter shade of beige. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 32% | Activity: 18% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Suede Sports Sneakers:** Opportunity to disrupt the athletic footwear industry with innovative suede materials and colorways. - **Subdued Colorways:** Potential to disrupt the fashion industry by introducing more minimalistic and earth-toned color palettes. - **Embroidered Logos:** Opportunity to disrupt branding and customization in the apparel industry through unique embroidered logo designs. ### Sectors Adopting This - **Athletic Footwear:** Opportunity for disruptive innovation in the athletic footwear industry by using new materials and colorways to create unique and stylish sneakers. - **Fashion:** Potential for disruptive innovation in the fashion industry by shifting towards more subdued and earth-toned color palettes in clothing and accessories. - **Apparel:** Opportunity to disrupt the apparel industry by incorporating unique embroidered logo designs, offering a personalized touch to clothing and accessories. ## Related on Trend Hunter - [Soft Brown Chunky Sneakers](https://www.trendhunter.com/trends/velvet-brown.md) - [Woven Textural Summer Sneakers](https://www.trendhunter.com/trends/field-general-82-3.md) - [Ultra-Clean Neutral Sneaker Colorways](https://www.trendhunter.com/trends/linen-colorway.md) - [Sunset-Centric Sneaker Colorways](https://www.trendhunter.com/trends/sunset-colorway.md) - [Greyscale Leather Speckled Sneakers](https://www.trendhunter.com/trends/fear-colorway-1.md) - [Bold Tonal Gradient Sneakers](https://www.trendhunter.com/trends/air-max-plus-6.md) - [Classic Technical Running Shoes](https://www.trendhunter.com/trends/air-max-waffle.md) - [Monochromatic Metallic Sneakers](https://www.trendhunter.com/trends/air-max-90-usa.md) - [Sleek Leather Lifestyle Sneakers](https://www.trendhunter.com/trends/field-general-82.md)