# Air-Fried Kettle Chips Kettle Brand Unveiled its First Air-Fried CPG Snack Product By Colin Smith | Published 2023-02-15 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/air-fried-chips References: [kettlebrand](https://www.kettlebrand.com/product/air-fried-sea-salt-vinegar/) & [target](https://www.target.com/b/kettle-brand/-/N-70z8i)  [Kettle Brand](https://www.trendhunter.com/trends/kettle-brand-potato-chips-flavors), a premium kettle-cooked chip manufacturer, has launched the first kettle-cooked, air-fried potato chip titled the 'Kettle Brand Air Fried Chips.' The new Kettle Brand Air Fried Chips are available in popular flavors such as Sea Salt & Vinegar, Jalapeno, and Himalayan Salt, and deliver a light and crispy texture with 30% less fat than the original versions. Kettle Brand developed patent-pending technology to kettle-cook and air-finish potato chips, making them the first snacking brand to create an air-fried chip. Air-fried foods have gained popularity in recent years, with potatoes being the top air-fried food. Kettle Brand is the first snacking brand to offer air-fried chips, providing customers with a unique light and crispy crunch to go with their signature bold flavor. Janda Lukin, Chief Marketing Officer of [Campbell Snacks](https://www.trendhunter.com/trends/kettle-brand-spicy-pimento-cheese), Kettle Brand's parent company, expressed her pride in being the first to offer air-fried chips, which no one else is currently providing. In addition to the natural promise Kettle Brand makes with every batch of chips, the air-fried finish gives the chips a unique texture to complement their bold flavor. Kettle Brand Air Fried Chips are now available nationwide for a suggested retail price of $4.79 per 6.5 oz bag. Customers can visit the Kettle Brand website or follow @KettleBrand on Instagram to find out where to buy the new chips. Image Credit: Kettle Brand ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 56% | Activity: 85% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Air-fried Foods:** The rising popularity of air-fried foods presents opportunities for food companies to explore alternative cooking methods for traditional snacks. - **Light and Crispy Chips:** The demand for snacks with a light and crispy texture presents opportunities for companies to develop healthier versions of traditional snack foods. - **Kettle-cooked Chips:** Innovations in the kettle-cooking process for chips offer opportunities for brands to differentiate and appeal to consumers through unique textures and flavors. ### Sectors Adopting This - **Snack Foods:** The snack food industry can take advantage of the growing trend of air-fried and healthier snack options, as well as the use of unique cooking methods to create new textures and flavors. - **Food Processing:** The food processing industry can explore new technologies and processes to reduce the fat content of traditionally unhealthy snack foods, as demonstrated by Kettle Brand's air-frying process. - **Consumer Packaged Goods:** Consumer packaged goods companies can innovate by incorporating alternative cooking methods and healthier ingredients into their product lines to appeal to health-conscious consumers. ## Related on Trend Hunter - [Savory Cuisine Snack Chips](https://www.trendhunter.com/trends/kettle-brand-potato-chips-flavors.md) - [Textured Flavor-Rich Kettle Chips](https://www.trendhunter.com/trends/kettle-krinkle-chips.md) - [Spicy Condiment Snack Chips](https://www.trendhunter.com/trends/kettle-brand-chili-crisp.md) - [Korean Condiment Kettle Chips](https://www.trendhunter.com/trends/kettle-brand-gochujang-chips.md) - [BBQ Season Snack Chips](https://www.trendhunter.com/trends/new-kettle-chips-flavors.md) - [Bold Avocado Oil-Fried Chips](https://www.trendhunter.com/trends/avocado-oil-potato-chips.md) - [Spice-Forward Kettle Chips](https://www.trendhunter.com/trends/kettle-chips-flavors.md) - [Celebratory Kettle-Cooked Chips](https://www.trendhunter.com/trends/better-made-kettle-cooked-chips.md) - [Spicy Cheese Snack Chips](https://www.trendhunter.com/trends/kettle-brand-spicy-pimento-cheese.md)