# Nostalgic Summer Air Fresheners Vacation's Air Fresheners Share Scents of Fan-Favorite Products By Laura McQuarrie | Published 2024-07-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/air-fresheners References: [thedieline](https://thedieline.com/now-you-can-make-your-car-smell-like-your-favorite-vacation-products/) & [vacation.inc](https://www.vacation.inc/products/vacation-air-freshener-variety-pack)  Traditional sun care products often have off-putting scents, but as the creator of The World’s Best-Smelling Sunscreen, Vacation makes scents so appealing that it offers a wide range of fragrance products like—air fresheners—that highlight the scent fans fell in love with. The brand's [Classic Lotion SPF 30](https://www.trendhunter.com/trends/native-sunscreen) is lightweight, easy to wear and leaves the lingering aroma of the brand's World Famous scent with notes of coconut, banana and pool water. The brand's Air Freshener Variety Pack offers a whiff of this scent, as well as other fragrant products from the brand. In all, there are four unique scents to discover: Grand Cru '86, [Baby](https://www.trendhunter.com/trends/blush-baby) Oil Accord and After Sun. These air freshener tags for the home, car or office are ready to remind of days lounging at the poolside or beach. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 71% | Activity: 64% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Nostalgic Scents:** Leveraging nostalgic scents, brands can evoke strong emotional connections with consumers, driving loyalty and repeat purchases. - **Multi-functional Products:** Creating products that serve multiple purposes, like combining sun care with appealing scents, can differentiate offerings in competitive markets. - **Scent Personalization:** Offering variety packs allows consumers to personalize their scent experiences, catering to individual preferences and enhancing customer satisfaction. ### Where This Applies - **Personal Care:** Incorporating fragrance innovations into sun care products can elevate the sensory experience, setting brands apart in the personal care sector. - **Home Fragrance:** Extending personal care fragrances into home air fresheners opens new revenue streams and reinforces brand identity across consumer environments. - **Lifestyle Brands:** Combining nostalgic and functional attributes in product offerings can forge emotional ties with consumers, enhancing brand appeal in the lifestyle industry. ## Related on Trend Hunter - [Branded Sunscreen Air Fresheners](https://www.trendhunter.com/trends/carfume-x-hawaiian-tropic.md) - [80s-Style Body Mists](https://www.trendhunter.com/trends/body-mist-by-vacation.md) - [After-Sun Eau de Toilettes](https://www.trendhunter.com/trends/after-sun-by-vacation.md) - [Nostalgic Getaway Fragrances](https://www.trendhunter.com/trends/grand-cuvee.md) - [Sunscreen-Inspired Fragrances](https://www.trendhunter.com/trends/gelee-by-vacation.md) - [Coastal Vacation-Themed Fragrances](https://www.trendhunter.com/trends/coastal-sunshine-citrus.md) - [Aromatic Sunscreen Mists](https://www.trendhunter.com/trends/scent-screen.md) - [Beachy Summer Fragrances](https://www.trendhunter.com/trends/citrus-lavender-fragrance.md) - [Beachside Home Fragrances](https://www.trendhunter.com/trends/home-fragrance-collection.md)