# Jet Setter Pictorials Nora Arnezeder Flies High for 'Air France' Madame February 2011 By Kamal Musharbash | Published 2011-02-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/air-france-madame-february-2011 References: [zombieandcandy](http://zombieandcandy.com/nora-arnezeder-by-eric-guillemain-for-air-france-madame-february-2011) & [lagardere-pub](http://www.lagardere-pub.com/presse/les_fiches_titres/air_france_madame) As part of its promotional endeavor, the latest editorial for the 'Air France' Madame February 2011 issue showcases the sultry Nora Arnezeder. Shot by Eric Guillemaine, the shoot entitled 'Nora, exterieur jour' gives the audience a view into the [lounging, relaxing and modern](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) aspect that is promoted by 'Air France' Madame February 2011. Check out the featured gallery and see this hot pictorial for yourselves. **Implications** - There has long existed a positive association between [air travel and luxury](https://www.trendhunter.com/trends/lufthansa-allegris-first-class-loungewear). Fashions that have references air travel and high-flying as a whole automatically appear higher class and more sophisticated that those that reference regular land travel. Businesses can consider referencing high class things like flying as a simple way to give their products an aura of sophistication. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 81% | Activity: 33% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Luxury Air Travel:** Referencing high class things like flying can give products an aura of sophistication. - **Fashion and Air Travel:** Fashion that references air travel and high-flying automatically appears higher class and more sophisticated. - **Modern Lounging:** Promoting the lounging and relaxing aspect of air travel can attract customers seeking a luxurious experience. ### Where This Applies - **Fashion:** Fashion brands can incorporate air travel references to create a higher class and sophisticated image. - **Hospitality:** Hotels and resorts can emphasize lounging and relaxation to attract customers seeking a luxurious experience. - **Luxury Goods:** Luxury brands can leverage the positive association between air travel and luxury to market their products as high class and sophisticated. ## Related on Trend Hunter - [Designer Airline Pajamas](https://www.trendhunter.com/trends/jacquemus-pajamas.md) - [Luxury Travel Fragrances](https://www.trendhunter.com/trends/af001.md) - [First-Class Airline Suites](https://www.trendhunter.com/trends/la-premire-suites.md) - [Luggage-Honoring Fashion Collections](https://www.trendhunter.com/trends/louis-vuitton-flight-mode-collection.md) - [Mixed-ABV Inflight Cocktails](https://www.trendhunter.com/trends/air-france-and-matthias-giroud.md) - [Premium Amenity Kit Collections](https://www.trendhunter.com/trends/saudia-airlines-and-elie-saab.md) - [Fashion-Inspired Luggage Campaigns](https://www.trendhunter.com/trends/jet-gala.md) - [Parisian Airport Pop-Ups](https://www.trendhunter.com/trends/moet-hennessys-paris-concept.md) - [Traveling Fine Art Campaigns](https://www.trendhunter.com/trends/get-out-there.md)