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# Plush Velcro High-Top Sneakers
Billie Eilish and Nike Create a Special Air Force 1 High Sneaker

By Amy Duong | Published 2022-04-08 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/air-force-1-high-1
References: [hypebeast](https://hypebeast.com/2022/4/billie-eillish-nike-air-force-1-high-dm7926-200-release-info) & [nike](http://www.nike.com/)

Artist Billie Eilish joins forces with [Nike](https://www.trendhunter.com/trends/dunk-low-abominable-snowman) on a special iteration of the [Air Force 1 High](https://www.trendhunter.com/trends/air-force-1-low-paisley) '07 sneaker model for the season. The upcoming shoes are designed in a tonal Mushroom color palette that is built with [premium suede](https://www.trendhunter.com/trends/blue-suede) throughout the upper.

It is overlayed with five velcro strap buckles over the forefoot by the tongue and laces for a dramatic look. Billie Eilish's stick Blohsh motif can be seen on the lace deubre as a touch of branding details. Additional branding can be seen in the form of the Nike Air logo by the tongue and heel tabs. Co-branded cork makes up the insoles with a hidden message reading “It’s hard to stop it once it starts.”

Image Credit: Nike

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 65% | Activity: 32% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What Makes This Trend Stand Out

- **Velcro Strap Shoes:** The use of Velcro straps in shoe design offers unique opportunities for customization and ease of use.
- **Tonal Colorways:** Muted, tonal color palettes create a sleek, minimalist aesthetic that is on-trend in fashion and beyond.
- **Cork Insoles:** Using cork insoles offers an eco-friendly alternative to traditional shoe materials while also providing added comfort benefits.

### Sectors Adopting This

- **Fashion Retail:** Incorporating Velcro straps and tonal color palettes into shoe designs opens up new possibilities for footwear companies looking to stand out in the crowded fashion industry.
- **Sportswear:** The use of cork insoles in sports shoes offers a unique selling proposition for companies looking to differentiate themselves in the competitive sportswear market.
- **Sustainable Fashion:** Using cork insoles as a sustainable and eco-friendly alternative to traditional shoe materials presents an opportunity for companies looking to appeal to the growing market of environmentally-conscious consumers.

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