# Preppy Street Shoes The Nike Air Force 1 Hamptons are a Tribute to Old Money East Coasters By Michael Hines | Published 2010-06-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/air-force-1-hamptons References: [highsnobiety](http://www.highsnobiety.com/news/2010/06/07/nike-air-force-1-hamptons/) & [nike](http://www.nike.com/af1/index.jhtml) I don't think I have the social status, or the money, to rock the new [Nike](https://www.trendhunter.com/trends/air-force-1-low-paris) Air Force 1 Hamptons. These shoes get their name and their design from the Hamptons, a popular east coast summer destination. The Nike Air Force 1 Hamptons feature a map of the Hamptons on the outsole of the shoe, and an embroidered H on the tongue. Nike has paid homage to [numerous regions and cities](https://www.trendhunter.com/trends/sushi-club) before, so it's only fitting that the Hamptons get their due. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 45% | Activity: 42% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Regional-themed Shoes:** The trend of creating regionally themed shoes allows companies to tap into local pride and identity. - **Specialized Shoe Design:** The trend towards highly specific shoe designs, like those based on regional identities, can help differentiate a brand and create a more passionate fanbase. - **Luxury Sportswear:** Designing premium products that mix athletic function with high-end luxury materials allows companies to offer a new, aspirational category of sportswear and footwear to affluent consumers. ### Where This Applies - **Athletic Footwear:** Companies in the athletic footwear industry can benefit from designing specialized shoes that honor specific regions or cultures, creating a deeper connection with consumers and a stronger brand identity. - **Fashion & Apparel:** The trend of luxury sportswear blurs the lines between athletic and fashion brands, creating new opportunities for companies to experiment with high-end materials and design in new and exciting ways. - **Tourism & Travel:** Brands can leverage the emotional connections people have with certain destinations by creating regionally themed products that act as souvenirs or mementos, further cementing a connection with that location and creating a deeper sense of loyalty with their brand. ## Related on Trend Hunter - [Premium Low-Cut Lifestyle Sneakers](https://www.trendhunter.com/trends/air-force-1-low-paris.md) - [Holiday-Honoring Pastel Sneakers](https://www.trendhunter.com/trends/easter-colorway-1.md) - [Silver Accent Sneakers](https://www.trendhunter.com/trends/summit-whitemetallic-silver.md) - [Las Vegas-Inspired Sneakers](https://www.trendhunter.com/trends/low-las-vegas.md) - [Pearlescent Soft Tonal Sneakers](https://www.trendhunter.com/trends/soft-pearl-colorway.md) - [Athlete-Honoring Lifestyle Footwear](https://www.trendhunter.com/trends/linen-edition.md) - [Paisley Patterned Sneakers](https://www.trendhunter.com/trends/air-force-1-low-paisley.md) - [Crackled Holiday-Inspired Shoes](https://www.trendhunter.com/trends/nike-5.md) - [Low-Profile Sneakers](https://www.trendhunter.com/trends/air-force-1-low-phantom.md)