# Poetic Air Purifiers Simon Armitage's in Praise of Air Installation Also Delivers Air Filtration By Laura McQuarrie | Published 2014-05-20 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/air-filtration References: [psfk](http://www.psfk.com/2014/05/new-simon-armitage-poem-fights-pollution-literally.html) & [simonarmitage](http://www.simonarmitage.co.uk/) 'In Praise of Air' is a new work from poet Simon Armitage, created to touch hearts, provoke thoughts and work as a [giant air filtration system](https://www.trendhunter.com/trends/iwagumi-air-scape). While Armitage took care of writing, the project also involved collaborating with scientists at [Sheffield University](https://www.trendhunter.com/trends/dr-sheffields-charcoal-toothpaste) for the creation of a gigantic 33' x 66' sheet of material, coated with titanium dioxide particles. With exposure to sunlight and oxygen, it's estimated that the titanium dioxide-coated sheet is capable of absorbing pollution from about 20 cars on a daily basis. As well as provoking some thoughts about the environment, Armitage also notes that "I also hope it’s robust and intricate enough to sustain deeper enquiries … Poetry often comes out with the intimate and the personal, so it’s strange to think of a piece in such an exposed place, written so large and so bold." ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 15% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Air Filtration Innovations:** The 'In Praise of Air' installation demonstrates the potential for integrating air filtration into artistic creations, presenting opportunities for creative and functional air purification solutions. - **Sustainable Art Projects:** The collaboration between poet Simon Armitage and Sheffield University showcases the potential for large-scale art installations to address environmental issues and promote sustainability. - **Interdisciplinary Collaborations:** The partnership between a poet and scientists highlights the value of cross-disciplinary collaborations in developing innovative solutions that merge art, science, and environmental initiatives. ### Who This Affects Most - **Art Installation:** The 'In Praise of Air' project opens opportunities for artists to incorporate air filtration systems into their installations, offering a new dimension of functionality and environmental consciousness. - **Environmental Technology:** The development of the titanium dioxide-coated sheet for air purification purposes demonstrates advancements in environmental technology for reducing pollution and improving air quality. - **Poetry and Literature:** The integration of poetry in large-scale public installations presents a disruptive innovation opportunity to combine literary art with visual elements and generate thought-provoking experiences. ## Related on Trend Hunter - [Dynamic Air-Purifying Speakers](https://www.trendhunter.com/trends/vox-aeris.md) - [Air-Purifying Tree Sculptures](https://www.trendhunter.com/trends/treeone.md) - [Painterly Air Purifiers](https://www.trendhunter.com/trends/airmega-250-art-x-hailyhills.md) - [Air Purifying Architectural Towers](https://www.trendhunter.com/trends/verto-air-purification.md) - [Plant-Shaped Air Purifiers](https://www.trendhunter.com/trends/artsy-air-purifiers.md) - [Environmental EV Air Purifiers](https://www.trendhunter.com/trends/audi-urban-purifier.md) - [Artistic Public Air Sterilizers](https://www.trendhunter.com/trends/venue-smart-commercial-air-sanitisation-device.md) - [Water-Powered Air Purifiers](https://www.trendhunter.com/trends/airsancta.md) - [Minimalist Tile-Style Air Purifiers](https://www.trendhunter.com/trends/missaglia-tiles.md)