# Elegant Basketball-Inspired Footwear Nike's Air Edge 270 Boasts Velcro Tabs and Orange Hints By Kalin Ned | Published 2019-04-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/air-edge-270 References: [hypebeast](https://hypebeast.com/2019/4/nike-air-edge-270-release-info) & [ycmc](https://www.ycmc.com/brands/nike/air-edge-270.html) [Nike's](https://www.trendhunter.com/trends/gt-cut-3) latest foray in basketball footwear is the Air Edge 270. The ultra-slick model is identified as being directly inspired by 90s aesthetics and the Air Max2 CB 94 by Charles Barkley. The upper of the Air Edge 270 boasts a crisp white that is boldly accented by cheerful orange hits which are visible on the tongue and the heel loop tab. The foot is secured by three [Velcro](https://www.trendhunter.com/trends/hoka-mafate-three2) straps, while the silhouette also boasts a number of perforated points which have been included for breathability purposes. However, these performance-forward features also accent the overall style of the Air Edge 270. Described as "a modern take on an [NBA](https://www.trendhunter.com/trends/anthony-edwards-2) classic," the Nike Air Edge 270 is retailing at the brand's online shop and at select retailers. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 99% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Basketball-inspired Footwear:** The focus on both visual design and performance creates an opportunity for hybrid media campaigns utilizing current athletic icons as brand ambassadors. - **Velcro Strap Footwear:** Velcro and slip-on shoe designs present opportunities for expanding revenue within the medical and aging communities. - **Performance and Style:** The merging of technology and fashion offers innovation opportunities in the wearables industry for developing new consumer markets and use cases. ### Industries Being Reshaped - **Athletic Footwear:** Companies in this industry should consider collaborations with influencers as a means to remain prominent drivers of current industry trends. - **Medical Footwear:** Shoe manufacturers should focus on expanding their product lines to appeal to customers with various medical conditions or requirements. - **Wearables and Technology:** The incorporation of technology in fashion products such as athletic wear creates opportunities to enhance the functionality of technological gadgets and address consumer's health and wellness concerns. ## Related on Trend Hunter - [Basketball-Shaped Sneakers](https://www.trendhunter.com/trends/the-baller.md) - [Performance-Focused Basketball Sneakers](https://www.trendhunter.com/trends/gt-cut-3.md) - [Athletic Tabi-Style Shoes](https://www.trendhunter.com/trends/fire-red-2.md) - [Breathable Mesh Technical Sneakers](https://www.trendhunter.com/trends/edge-flex.md) - [Dynamic Fashion-Forward Basketball Shoes](https://www.trendhunter.com/trends/basketball-sneaker-1.md) - [Orange-Tinged Bold Sneakers](https://www.trendhunter.com/trends/black-and-total-orange.md) - [Merged Hybrid Basketball Shoes](https://www.trendhunter.com/trends/air-jordan-23.md) - [Minimal Contrasting Basketball Shoes](https://www.trendhunter.com/trends/black-toe-version.md) - [Stealthy Blacked Out Sneakers](https://www.trendhunter.com/trends/air-max-verse.md)