# Modernist Industrial Air Purifiers The 'Air Column' Air Purifier Makes Filter Replacement Easy By Michael Hemsworth | Published 2019-03-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/air-column-air-purifier References: [yankodesign](https://www.yankodesign.com/2019/03/01/the-air-purifier-got-a-redesign/) & [foundfounded](http://www.foundfounded.com/) The conceptual 'Air Column' air purifier has been created as a stylish alternative to traditional air cleaning appliances on the market to address the rising number of consumers seeking out [design-conscious alternatives](https://www.trendhunter.com/trends/windmill). Designed by the found/Founded studio, the air purifier features vertical vents on the facade of the unit help help to elongate the visual aesthetic, while also maximizing functionality. Rounded corners and a matte finish help to soften the unit to help it appear separate from [traditional air purifiers](https://www.trendhunter.com/trends/switchbot-air-purifier-table) that often have a rather utilitarian design that can sometimes look out of place. The conceptual 'Air Column' air purifier is also focused on ease of use by making the process of [swapping out the filter](https://www.trendhunter.com/trends/snapcool) far simpler. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 78% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Design-conscious Air Purifiers:** An opportunity for disruptive innovation lies in creating air purifiers that prioritize stylish design without compromising functionality. - **Vertical Vent Air Purifiers:** There is potential for disruptive innovation by designing air purifiers with vertical vents that enhance both aesthetics and functionality. - **Simplified Filter Replacement:** An opportunity for disruptive innovation exists in developing air purifiers that feature easy and hassle-free filter replacement. ### Where This Applies - **Home Appliance Industry:** The home appliance industry can explore disruptive innovation by incorporating design-conscious air purifiers into their product lineup. - **Interior Design Industry:** The interior design industry has an opportunity to embrace disruptive innovation by incorporating air purifiers with stylish designs into their projects. - **Sustainable Lifestyle Industry:** The sustainable lifestyle industry can explore disruptive innovation by offering air purifiers with simplified filter replacement that aligns with environmentally-friendly practices. ## Related on Trend Hunter - [Style-Influenced Air Purifiers](https://www.trendhunter.com/trends/bauhaus-air-purifier-concept.md) - [Circular Minimalist Air Purifiers](https://www.trendhunter.com/trends/iqair-atem-x.md) - [Ambient Illumination Air Purifiers](https://www.trendhunter.com/trends/air-purifier-concept.md) - [Style-Conscious Air Purifiers](https://www.trendhunter.com/trends/windmill-air-purifier.md) - [Slender Two-in-One Air Modifiers](https://www.trendhunter.com/trends/humidifier-and-air-purifier.md) - [Drone-Equipped Air Purifiers](https://www.trendhunter.com/trends/ultro-air-purification-system.md) - [Plant-Supporting Air Purifiers](https://www.trendhunter.com/trends/florapur-air-purifier-concept.md) - [Light-Integrated Air Purifiers](https://www.trendhunter.com/trends/airglow.md) - [Sustainable Sleek Air Purifiers](https://www.trendhunter.com/trends/iqair-atem.md)